Individually Wrapped Paper Towels

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

18K

Growth, 90 days vs prior 90

+3.9%

Conversion, latest week

15.5%

Market size, estimated

$96Ka year

Peak month

August1.9× the quietest month

Top search term

bulk paper towels5K searches a year

Listings sell for $34.98 on average, from $7.43 to $71.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $34.98 that is $3K to $9K a year per listing.

Average price

$34.98inside the $15 to $100 sweet spot

Price range

$7.43–$71.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #50 within Paper Towels. It carries 50,749 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

86%

Out of stock, average day

0.3%

Average rank

#50in Paper Towels

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

50,749per listing

Listings tracked

28

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

72 months