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56

Individually Wrapped Forks

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 51Conversion 90Competition 30Returns 99Price range 71Avg price 91Brand share 47Review moat 74Quality gap 21

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$21.20

avg listing price — sweet spot $15–$100

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good530.45

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.97–$36.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+21.4%

90-day search growth — must beat 0% to launch

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay$207K

$207K/yr · 90K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Is individually wrapped forks profitable on Amazon?

According to Flapen's Amazon United States niche tracking, individually wrapped forks is a $207K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

individually wrapped forks market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
$212K–$265K
units × avg price
Conversion rate
10.9%
Avg BSR
#199
Page quality
0%
Prime
70%
Sponsored
80%
Out of stock
9.2%
Avg brand age
44 months
Avg seller age
177 days

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

92

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Laojbaba28%
  • Karat15%
  • Concession Essentials12%
  • CIAO!12%
  • Party Essentials10%
  • Boardwalk7%
  • Open — no brand owns it (8 brands, 16%)

individually wrapped forks demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top individually wrapped forks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • individually wrapped forks41K/yr
  • plastic forks individually wrapped13K/yr
  • wrapped forks10K/yr
  • individual wrapped forks9K/yr
  • forks individually wrapped5K/yr
  • disposable forks individually wrapped4K/yr
  • individually wrapped plastic forks4K/yr
  • wrapped plastic forks4K/yr
All search terms

Top individually wrapped forks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$21K20%$41K30%$62K40%$83K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about individually wrapped forks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Quality of the sporks are great”

Strength22%

“Not flimsy”

Value For Money16%

“Great deal”

Durability12%

“Forks are durable”

Size-Overall6%

“Like the size”

Advertised Vs Actual Product4%

“AS ADVERTISED”

Ease Of Use3%

“Very convenient”

Thickness1%

“thick construction that doesn't bend or snap easily”

Baking1%

“Great for cupcakes”

Design-Overall1%

“* Nice clear design”

What buyers complain about

Durability24%

“Breaks really easy”

Strength21%

“Weak”

Size-Overall14%

“Ridiculously small”

Thickness5%

“do not buy there a thicker stronger when Im going to purchase”

Advertised Vs Actual Product3%

“False description”

Quality-Overall3%

“product is too cheap”

Value For Money3%

“Overall they are not as cost effective as buying them on the box”

Stiffness2%

“Brittle”

Weight Light2%

“Not heavy duty”

Leak-Proof2%

“Leaks after seal”

Top return reasons

Size-Overall31%
Value For Money20%
Strength14%
Advertised Vs Actual Product9%
Quality-Overall5%
Material Quality2%
Leak-Proof2%
Color2%
Weight Heavy2%
Product Condition2%

Common individually wrapped forks questions

Is individually wrapped forks profitable to sell on Amazon United States?
The niche generates $207K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the individually wrapped forks niche?
14 brands and 92 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in individually wrapped forks?
Top complaints mined from reviews: Durability, Strength, Size-Overall. The return rate is 0.2%.
When does demand for individually wrapped forks peak?
Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the individually wrapped forks niche?
Listings span $5.97–$36.71; the average listing price is $21.20 (sweet spot $15–$100). The average incumbent carries 530 reviews — the moat a new listing must climb.