Individual Wipes

Shoppers searched for this 740K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

740K

Growth, 90 days vs prior 90

+12.5%

Conversion, latest week

15.7%

Market size, estimated

$1.3Ma year

Peak month

August1.8× the quietest month

Top search term

dude wipes travel237K searches a year

Listings sell for $11.25 on average, from $2.18 to $18.59. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $11.25 that is $68K to $90K a year per listing.

Average price

$11.25under the $15 to $100 sweet spot

Price range

$2.18–$18.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

$68K–$90K

Returns

0.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #464 within Tissues, Toilet Paper & Sprays. It carries 10,423 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#464in Tissues, Toilet Paper & Sprays

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

10,423per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months