Individual Wipes
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 96% of clicks, so Individual Wipes is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $1.3M/yr740K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 59%top-5 click share · 8 brands · 34 sellers
Flapen Score
Individual Wipes against its category
The dotted line is the Health & Household average. Past it, Individual Wipes is stronger. Inside it, weaker.
Market
The Individual Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Individual Wipes 740K times last year and spent an estimated $1.3M. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 15.7% of those searches ended in a purchase.
Shoppers searched for this 740K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 740K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 15.7%
- Market size, estimated
- $1.3Ma year
- Peak month
- August1.8× the quietest month
- Top search term
- dude wipes travel237K searches a year
02 · Price
A sale here is worth $11.25.
Listings sell for $11.25 on average, from $2.18 to $18.59. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $11.25 that is $68K to $90K a year per listing.
- Average price
- $11.25under the $15 to $100 sweet spot
- Price range
- $2.18–$18.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $68K–$90K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #464 within Tissues, Toilet Paper & Sprays. It carries 10,423 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #464in Tissues, Toilet Paper & Sprays
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 10,423per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Individual Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
34
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
2%
- Brand 174%
- Brand 29%
- Brand 36%
- Brand 45%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 2%)
Demand
Individual Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Individual Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dude wipes travel237K/yr
- dude wipes individually wrapped64K/yr
- individual wipes52K/yr
- individually wrapped wipes54K/yr
- stall mates flushable wipes39K/yr
- travel dude wipes33K/yr
- individual flushable wipes33K/yr
- flushable wipes individually wrapped32K/yr
- individually wrapped flushable wipes33K/yr
- wipes individually wrapped21K/yr
Reviews and returns
What reviews say buyers love and hate about Individual Wipes
We read the reviews and the return reasons for every product selling here.
“Small container”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Individual Wipes questions
Answered from the same tracked data.