Individual Paper Towels
MaybeBuyers convert on 20.0% of searches. But shoppers spend an estimated $31K a year here, so Individual Paper Towels is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $31K/yr5K searches / yr
- 90-day growth
- +26.9%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 184 sellers
Flapen Score
Individual Paper Towels against its category
The dotted line is the Health & Household average. Past it, Individual Paper Towels is stronger. Inside it, weaker.
Market
The Individual Paper Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Individual Paper Towels 5K times last year and spent an estimated $31K. The top 5 brands take 80% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 20.0% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +26.9%
- Conversion, latest week
- 20.0%
- Market size, estimated
- $31Ka year
- Top search term
- individual paper towels3K searches a year
02 · Price
A sale here is worth $31.01.
Listings sell for $31.01 on average, from $3.34 to $47.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.01 that is $0 to $3K a year per listing.
- Average price
- $31.01inside the $15 to $100 sweet spot
- Price range
- $3.34–$47.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #32 within Paper Towels. It carries 11,122 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #32in Paper Towels
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 11,122per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Individual Paper Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
184
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
11%
- Brand 123%
- Brand 217%
- Brand 317%
- Brand 412%
- Brand 511%
- Brand 69%
- Open — no brand owns it (2 brands, 11%)
Demand
Individual Paper Towels search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Individual Paper Towels
We read the reviews and the return reasons for every product selling here.
“Not as thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Individual Paper Towels questions
Answered from the same tracked data.