Incontinence Underwear for Men
PassIncontinence Underwear for Men scores 71 out of 100, a Pass. Shoppers spend an estimated $12.7M a year here, search demand grew +10.5% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 71 / 100Top 1% of 14,768 Health & Household niches · +22 vs the category median of 4971
- Market size
- $12.7M/yr2.6M searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 42%top-5 click share · 8 brands · 166 sellers
Flapen Score
Incontinence Underwear for Men against its category
The dotted line is the Health & Household average. Past it, Incontinence Underwear for Men is stronger. Inside it, weaker.
Market
The Incontinence Underwear for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Incontinence Underwear for Men 2.6M times last year and spent an estimated $12.7M. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.7M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $12.7Ma year
- Peak month
- May3.5× the quietest month
- Top search term
- depends for men1.1M searches a year
02 · Price
A sale here is worth $37.96.
Listings sell for $37.96 on average, from $11.02 to $67.75. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $37.96 that is $380K to $475K a year per listing.
- Average price
- $37.96inside the $15 to $100 sweet spot
- Price range
- $11.02–$67.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $380K–$475K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Incontinence & Ostomy. It carries 11,041 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Incontinence & Ostomy
- Average rating
- 4.07 starsAmazon United States average 4.42 stars
- Average reviews
- 11,041per listing
- Listings tracked
- 39
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Incontinence Underwear for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
166
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
42%
Top 20: 81%
Open market
2%
- Brand 177%
- Brand 29%
- Brand 37%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Incontinence Underwear for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×
Search terms
Top Incontinence Underwear for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- depends for men1.1M/yr
- incontinence underwear for men257K/yr
- mens incontinence underwear236K/yr
- mens depends202K/yr
- mens diapers171K/yr
- depends for men large121K/yr
- mens depends large77K/yr
- mens disposable underwear70K/yr
- depends underwear for men41K/yr
- mens adult diapers42K/yr
Reviews and returns
What reviews say buyers love and hate about Incontinence Underwear for Men
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Incontinence Underwear for Men questions
Answered from the same tracked data.