Incontinence Products

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months

434K

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

1.7%

Market size, estimated

$267Ka year

Peak month

November4.3× the quietest month

Top search term

uresta bladder support inserts66K searches a year

Listings sell for $35.95 on average, from $22.16 to $61.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $35.95 that is $18K to $27K a year per listing.

Average price

$35.95inside the $15 to $100 sweet spot

Price range

$22.16–$61.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

0.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #244 within Feminine Care. It carries 1,582 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

63%

Out of stock, average day

13.9%

Average rank

#244in Feminine Care

Average rating

3.99 starsAmazon United States average 4.42 stars

Average reviews

1,582per listing

Listings tracked

8

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months