Incontinence Pads for Women Light

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

577K

Growth, 90 days vs prior 90

+16.5%

Conversion, latest week

17.3%

Market size, estimated

$1.8Ma year

Top search term

poise pads 3181K searches a year

Listings sell for $17.82 on average, from $3.94 to $41.31. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $17.82 that is $71K to $89K a year per listing.

Average price

$17.82inside the $15 to $100 sweet spot

Price range

$3.94–$41.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

4,000–5,000

Revenue per listing a year

$71K–$89K

Returns

0.4%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Feminine Care. It carries 9,882 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Feminine Care

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

9,882per listing

Listings tracked

23

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

65 months