Incontinence Pads for Men
PassIncontinence Pads for Men scores 73 out of 100, a Pass. Shoppers spend an estimated $4.1M a year here, search demand grew +34.3% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 73 / 100Top 1% of 14,768 Health & Household niches · +24 vs the category median of 4973
- Market size
- $4.1M/yr1.1M searches / yr
- 90-day growth
- +34.3%search demand this quarter
- Competition
- 46%top-5 click share · 7 brands · 166 sellers
Flapen Score
Incontinence Pads for Men against its category
The dotted line is the Health & Household average. Past it, Incontinence Pads for Men is stronger. Inside it, weaker.
Market
The Incontinence Pads for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Incontinence Pads for Men 1.1M times last year and spent an estimated $4.1M. The top 5 brands take 98% of clicks. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +34.3%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $4.1Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- depends guards for men142K searches a year
02 · Price
A sale here is worth $28.12.
Listings sell for $28.12 on average, from $13.71 to $51.86. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $28.12 that is $112K to $141K a year per listing.
- Average price
- $28.12inside the $15 to $100 sweet spot
- Price range
- $13.71–$51.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $112K–$141K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Incontinence & Ostomy. It carries 3,300 reviews at 3.84 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #135in Incontinence & Ostomy
- Average rating
- 3.84 starsAmazon United States average 4.42 stars
- Average reviews
- 3,300per listing
- Listings tracked
- 29
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Incontinence Pads for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
166
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
1%
- Brand 159%
- Brand 221%
- Brand 314%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Incontinence Pads for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Incontinence Pads for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- depends guards for men142K/yr
- incontinence pads for men153K/yr
- mens incontinence pads136K/yr
- tena pads for men128K/yr
- mens pads incontinence53K/yr
- depends shields for men44K/yr
- mens pads41K/yr
- mens incontinence products48K/yr
- depend guards for men26K/yr
- tena mens guards37K/yr
Reviews and returns
What reviews say buyers love and hate about Incontinence Pads for Men
We read the reviews and the return reasons for every product selling here.
“the pad is thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Incontinence Pads for Men questions
Answered from the same tracked data.