Incontinence Pads for Men

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+34.3%

Conversion, latest week

14.0%

Market size, estimated

$4.1Ma year

Peak month

July1.5× the quietest month

Top search term

depends guards for men142K searches a year

Listings sell for $28.12 on average, from $13.71 to $51.86. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $28.12 that is $112K to $141K a year per listing.

Average price

$28.12inside the $15 to $100 sweet spot

Price range

$13.71–$51.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$112K–$141K

Returns

0.5%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Incontinence & Ostomy. It carries 3,300 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

79%

Out of stock, average day

0.0%

Average rank

#135in Incontinence & Ostomy

Average rating

3.84 starsAmazon United States average 4.42 stars

Average reviews

3,300per listing

Listings tracked

29

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

57 months