Imst
FailThe top 5 brands take 100% of clicks, so Imst is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $604K/yr159K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 5 sellers
Flapen Score
Imst against its category
The dotted line is the Health & Household average. Past it, Imst is stronger. Inside it, weaker.
Market
The Imst market on Amazon at a glance
Shoppers on Amazon United States searched for Imst 159K times last year and spent an estimated $604K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $604K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $604Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- the breather44K searches a year
02 · Price
A sale here is worth $47.20.
Listings sell for $47.20 on average, from $28.79 to $52.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,500 to 3,000 of them. At $47.20 that is $118K to $142K a year per listing.
- Average price
- $47.20inside the $15 to $100 sweet spot
- Price range
- $28.79–$52.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $118K–$142K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #145 within Health Monitors. It carries 1,931 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #145in Health Monitors
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 1,931per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Imst products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Brand 180%
- Brand 212%
- Brand 35%
- Brand 44%
Demand
Imst search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Imst search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- the breather44K/yr
- the breather respiratory muscle trainer19K/yr
- breather20K/yr
- emst 150 expiratory muscle strength trainer14K/yr
- breather device17K/yr
- emst150 expiratory muscle strength trainer5K/yr
- emst 1507K/yr
- emst6K/yr
- the breather device9K/yr
- emst 756K/yr
Reviews and returns
What reviews say buyers love and hate about Imst
We read the reviews and the return reasons for every product selling here.
“my breathing isn't good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Imst questions
Answered from the same tracked data.









