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Imodium Travel Size

Fail

The top 5 brands take 99% of clicks, so Imodium Travel Size is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$162K/yr90K searches / yr
90-day growth
+26.9%search demand this quarter
Competition
79%top-5 click share · 6 brands · 86 sellers

Flapen Score

Imodium Travel Size against its category

The dotted line is the Health & Household average. Past it, Imodium Travel Size is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Imodium Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Imodium Travel Size 90K times last year and spent an estimated $162K. The top 5 brands take 99% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+26.9%
Conversion, latest week
17.0%
Market size, estimated
$162Ka year
Peak month
November5.8× the quietest month
Top search term
imodium travel size49K searches a year

02 · Price

A sale here is worth $10.53.

Listings sell for $10.53 on average, from $3.58 to $28.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.53 that is $11K to $13K a year per listing.

Average price
$10.53under the $15 to $100 sweet spot
Price range
$3.58–$28.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #228 within Digestion & Nausea. It carries 11,109 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#228in Digestion & Nausea
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
11,109per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Imodium Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

86

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 228%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Imodium Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 5.8×

Search terms

Top Imodium Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • imodium travel size49K/yr
  • travel imodium11K/yr
  • imodium individual packets8K/yr
  • imodium travel size packets9K/yr
  • travel size imodium6K/yr
  • imodium travel5K/yr
  • travel imodium packets2K/yr

Reviews and returns

What reviews say buyers love and hate about Imodium Travel Size

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Efficiency”
22%of negative reviews mention “Ease Of Use”
<0.1%of orders come back, a rate Amazon rounds to zero
“Hard to open”
A buyer, on “Ease Of Use”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Imodium Travel Size questions

Answered from the same tracked data.