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Imodium Travel Size

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 54Conversion 98Competition 17Returns 100Price range 55Avg price 38Brand share 4Review moat 21Quality gap 16

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.58–$28.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.9%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.53

avg listing price — sweet spot $15–$100

Market size

Okay$162K

$162K/yr · 90K searches

Review moat

Bad11,109.14

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

Is imodium travel size profitable on Amazon?

According to Flapen's Amazon United States niche tracking, imodium travel size is a $162K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

imodium travel size market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
15K–20K
avg 1,000–1,250/product
Revenue / yr
$158K–$211K
units × avg price
Conversion rate
17.0%
Avg BSR
#228
Page quality
0%
Prime
100%
Sponsored
64%
Out of stock
0.0%
Avg brand age
61 months
Avg seller age
152 days

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

86

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Imodium60%
  • Amazon Basic Care28%
  • Pepto Bismol4%
  • SurviveX4%
  • Dramamine2%
  • Boiron1%
  • Open — no brand owns it (0%)

imodium travel size demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 5.8×

Top imodium travel size search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • imodium travel size49K/yr
  • travel imodium11K/yr
  • imodium individual packets8K/yr
  • imodium travel size packets9K/yr
  • travel size imodium6K/yr
  • imodium travel5K/yr
  • travel imodium packets2K/yr
All search terms

Top imodium travel size products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$32K30%$48K40%$65K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about imodium travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency19%

“Effective”

Advertised Vs Actual Product15%

“Exactly as Described”

Value For Money11%

“not expensive”

Quality-Overall9%

“As good as the brand name”

Acid Regulator/Stomach Ache Relief5%

“Stomach relief”

Ease Of Use5%

“Easier to open”

Portability4%

“Perfect for carry on bag”

Magnesium3%

“Imodium works very well”

Size-Overall2%

“Perfect fit”

Regulates Digestion2%

“Anti diarrhea”

What buyers complain about

Ease Of Use22%

“Hard to open”

Functionality-Overall11%

“dont work well for me”

Sleep Quality6%

“it doesn't make you sleepy”

Dosage5%

“Thats terrible that I had to take that many”

Side Effects4%

“BUT it may react with other medications taken in the same time period in a negative way”

Value For Money4%

“Over priced”

Taste-Overall3%

“The taste is chalky”

Ingredients-Overall2%

“Cheap alternative to immodium and same ingredients”

Durability2%

“And break in two”

Advertised Vs Actual Product2%

“I didnt read the description well”

Top return reasons

Value For Money29%
Size-Overall21%
Charging14%
Advertised Vs Actual Product14%
Ease Of Use7%
Quality-Overall7%
Product Condition4%
Age Suitability4%

Common imodium travel size questions

Is imodium travel size profitable to sell on Amazon United States?
The niche generates $162K/yr across 14 tracked products. 90-day search growth is +26.9%. Flapen's verdict: Skip it (43/100).
How competitive is the imodium travel size niche?
6 brands and 86 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in imodium travel size?
Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Sleep Quality. The return rate is 0.0%.
When does demand for imodium travel size peak?
Demand peaks in Nov; the busiest month runs 5.8× the quietest.
What does it cost to enter the imodium travel size niche?
Listings span $3.58–$28.87; the average listing price is $10.53 (sweet spot $15–$100). The average incumbent carries 11,109 reviews — the moat a new listing must climb.