Is imodium softgels profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 5 tracked products. 90-day search growth is +24.7%. Flapen's verdict: Skip it (44/100).

How competitive is the imodium softgels niche?

2 brands and 51 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in imodium softgels?

Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Value For Money. The return rate is 0.0%.

When does demand for imodium softgels peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the imodium softgels niche?

Listings span $3.58–$13.56; the average listing price is $9.43 (sweet spot $15–$100). The average incumbent carries 13,303 reviews — the moat a new listing must climb.

Imodium Softgels

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible31.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$1.1M

$1.1M/yr · 361K searches

Growth

Good+24.7%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.43

avg listing price — sweet spot $15–$100

Review moat

Bad13,302.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$3.58–$13.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is imodium softgels profitable on Amazon?

According to Flapen's Amazon United States niche tracking, imodium softgels is a $1.1M/yr Amazon United States market (361K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

imodium softgels market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 150K–200K; avg 25,000–30,000/product
Revenue / yr: $1.4M–$1.9M; units × avg price
Conversion rate: 31.2%
Avg BSR: #205
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 155 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Imodium67%
Amazon Basic Care33%

imodium softgels demand & seasonality

Weekly Amazon search volume, last 55 weeks — +24.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top imodium softgels search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

imodium softgels219K/yr +16.4%30.1% conv.
immodine soft gels112K/yr +51.5%35.4% conv.
imodium gel caps15K/yr +3.6%10.5% conv.
imodium ad softgels8K/yr -32.4%22.6% conv.
imodium soft gels4K/yr +26.3%23.6% conv.
imodium softgels in a bottle 2503K/yr +23.9%10.5% conv.

All search terms

Top imodium softgels products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct

Imodium$13.054.8★16,431 rev

Amazon Basic Care Loperamide Hcl 2 Mg Softgels Anti-Diarrheal Easy to Swallow Controls Symptoms of Travelers Diarrhea 24 Count

Amazon Basic Care$7.574.7★6,748 rev

Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct

Imodium$13.564.8★16,653 rev

Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)

Amazon Basic Care$3.584.7★23,540 rev

Imodium A-D Diarrhea Relief Softgels with Loperamide HCl Anti-Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea HSA/FSA Eligible 12 ct

Imodium$9.354.8★3,141 rev

Newest

by launch date

Amazon Basic Care Loperamide Hcl 2 Mg Softgels Anti-Diarrheal Easy to Swallow Controls Symptoms of Travelers Diarrhea 24 Count

Amazon Basic Care$7.576,748 rev

2y ago

Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)

Amazon Basic Care$3.5823,540 rev

6y ago

Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct

Imodium$13.5616,653 rev

6y ago

Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct

Imodium$13.0516,431 rev

10y ago

Imodium A-D Diarrhea Relief Softgels with Loperamide HCl Anti-Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea HSA/FSA Eligible 12 ct

Imodium$9.353,141 rev

10y ago

What reviews say buyers love and hate about imodium softgels

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency18%

“It's effective and works fairly quickly”

Advertised Vs Actual Product18%

“As advertised”

Value For Money16%

“not expensive”

Quality-Overall10%

“As good as the brand name”

Ease Of Use6%

“Easier to open”

Acid Regulator/Stomach Ache Relief5%

“Quick, effective relief from many stomach issues”

Magnesium3%

“Imodium works very well”

Dosage3%

“Dosage and Effectiveness”

Ease Of Chewing/Swallowing2%

“The tablets themselves work well enough for me, and are small and easily swallowed,”

Regulates Digestion2%

“Anti diarrhea”

What buyers complain about

Ease Of Use26%

“Hard to open”

Functionality-Overall13%

“Product not uszble”

Value For Money5%

“so much cheaper”

Side Effects5%

“Side effects have been nothing”

Dosage4%

“Hard to take out pills”

Ingredients-Overall3%

“Cheap alternative to immodium and same ingredients”

Taste-Overall3%

“The taste is chalky”

Acid Regulator/Stomach Ache Relief2%

“You know a bad case of an upset stomach”

Durability2%

“And break in two”

Size-Overall2%

“They are small”

Common imodium softgels questions

Is imodium softgels profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 5 tracked products. 90-day search growth is +24.7%. Flapen's verdict: Skip it (44/100).
How competitive is the imodium softgels niche?: 2 brands and 51 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in imodium softgels?: Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Value For Money. The return rate is 0.0%.
When does demand for imodium softgels peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the imodium softgels niche?: Listings span $3.58–$13.56; the average listing price is $9.43 (sweet spot $15–$100). The average incumbent carries 13,303 reviews — the moat a new listing must climb.