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Imodium Liquid

Fail

The top 5 brands take 100% of clicks, so Imodium Liquid is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$314K/yr148K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
90%top-5 click share · 3 brands · 72 sellers

Flapen Score

Imodium Liquid against its category

The dotted line is the Health & Household average. Past it, Imodium Liquid is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Imodium Liquid market on Amazon at a glance

Shoppers on Amazon United States searched for Imodium Liquid 148K times last year and spent an estimated $314K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 22.0% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
22.0%
Market size, estimated
$314Ka year
Peak month
January2.5× the quietest month
Top search term
imodium multisymptom relief53K searches a year

02 · Price

A sale here is worth $9.65.

Listings sell for $9.65 on average, from $5.15 to $13.56. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $9.65 that is $48K to $58K a year per listing.

Average price
$9.65under the $15 to $100 sweet spot
Price range
$5.15–$13.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
$48K–$58K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Digestion & Nausea. It carries 8,462 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#114in Digestion & Nausea
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
8,462per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Imodium Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

$0$31K$63K$94K$125K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

72

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • Imodium72%
  • Amazon Basic Care26%
  • A+Health2%
  • Open — no brand owns it (0%)

Demand

Imodium Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.5×

Search terms

Top Imodium Liquid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • imodium multisymptom relief53K/yr
  • imodium liquid41K/yr
  • best food for diarrhea9K/yr
  • liquid imodium7K/yr
  • imodium chewable tablets7K/yr
  • imodium instants4K/yr
  • imodium liquid for diarrhea adult4K/yr
  • imodium instant melts4K/yr
  • liquid imodium for adults4K/yr
  • imodium multi symptom3K/yr

Reviews and returns

What reviews say buyers love and hate about Imodium Liquid

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Efficiency”
18%of negative reviews mention “Ease Of Use”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too hard to take”
A buyer, on “Ease Of Use”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Imodium Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data