Is imodium liquid profitable to sell on Amazon United States?

The niche generates $314K/yr across 9 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Skip it (37/100).

How competitive is the imodium liquid niche?

3 brands and 72 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in imodium liquid?

Top complaints mined from reviews: Ease Of Use, Taste-Overall, Size-Overall. The return rate is 0.0%.

When does demand for imodium liquid peak?

Demand peaks in Jan; the busiest month runs 2.5× the quietest.

What does it cost to enter the imodium liquid niche?

Listings span $5.15–$13.56; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 8,462 reviews — the moat a new listing must climb.

Imodium Liquid

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible22.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Good$314K

$314K/yr · 148K searches

Avg price

Okay$9.65

avg listing price — sweet spot $15–$100

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Review moat

Bad8,462.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.15–$13.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is imodium liquid profitable on Amazon?

According to Flapen's Amazon United States niche tracking, imodium liquid is a $314K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

imodium liquid market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 50K–60K; avg 5,000–6,000/product
Revenue / yr: $483K–$579K; units × avg price
Conversion rate: 22.0%
Avg BSR: #114
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 142 days

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Imodium72%
Amazon Basic Care26%
A+Health2%
Open — no brand owns it (0%)

imodium liquid demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.5×

Open Trend

Top imodium liquid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

imodium multisymptom relief53K/yr +7.1%26.6% conv.
imodium liquid41K/yr -11.7%28.8% conv.
best food for diarrhea9K/yr +45.5%0.0% conv.
liquid imodium7K/yr +9.1%25.6% conv.
imodium chewable tablets7K/yr -20.1%8.0% conv.
imodium instants4K/yr -7.8%2.2% conv.
imodium liquid for diarrhea adult4K/yr +29.6%26.9% conv.
imodium instant melts4K/yr +5.1%2.1% conv.
liquid imodium for adults4K/yr +34.9%30.1% conv.
imodium multi symptom3K/yr +8.8%21.6% conv.

All search terms

Top imodium liquid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Imodium A-D Liquid Anti-Diarrheal Medicine with Loperamide HCl to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea Mint Flavor 8 fl. oz

Imodium$8.894.8★5,246 rev

Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct

Imodium$13.564.8★16,653 rev

Amazon Basic Care Loperamide Hydrochloride Oral Solution 1 mg per 7.5 ml Anti-Diarrheal Medicine Anti-Diarrhea Medicine For Kids and Adults 12 Years and Over Mint 8 Fluid Ounces (Pack of 1)

Amazon Basic Care$5.154.7★2,510 rev

Amazon Basic Care Loperamide Hydrochloride 2 mg and Simethicone 125 mg Tablets Multi-Symptom Relief Anti-Diarrheal Bloating and Cramps Gas Relief 24 Count

Amazon Basic Care$8.364.6★4,096 rev

Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct

Imodium$13.054.8★16,431 rev

Newest

by launch date

A+Health Anti-Diarrheal Anti-Gas Loperamide Hydrochloride 2mg and Simethicone 125mg Caplets Multiple Symptom Relief Relieves Symptoms of Diarrhea Plus Cramps Pressure Bloating 24 Count

A+Health$7.02179 rev

1y ago

Amazon Basic Care Loperamide Hydrochloride Oral Solution 1 mg per 7.5 ml Anti-Diarrheal Medicine Anti-Diarrhea Medicine For Kids and Adults 12 Years and Over Mint 8 Fluid Ounces (Pack of 1)

Amazon Basic Care$5.152,510 rev

5y ago

Amazon Basic Care Loperamide Hydrochloride 2 mg and Simethicone 125 mg Tablets Multi-Symptom Relief Anti-Diarrheal Bloating and Cramps Gas Relief 24 Count

Amazon Basic Care$8.364,096 rev

6y ago

Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct

Imodium$13.5616,653 rev

6y ago

Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct

Imodium$13.0516,431 rev

10y ago

What reviews say buyers love and hate about imodium liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency22%

“Works well”

Advertised Vs Actual Product15%

“As advertised”

Quality-Overall12%

“Excellent product”

Value For Money10%

“Good for the price”

Acid Regulator/Stomach Ache Relief5%

“These worked very well for my stomach”

Regulates Digestion5%

“Helps me when I get diarrhea works”

Magnesium3%

“Even better than Imodium AD tablets”

Ease Of Use3%

“This product is easy to use and is effective”

Taste-Overall2%

“Tastes great”

Dosage2%

“Works better than other pills”

What buyers complain about

Ease Of Use18%

“Too hard to take”

Taste-Overall7%

“Tastes nasty”

Size-Overall6%

“the tablet is much larger”

Functionality-Overall6%

“Didn't work for me”

Dosage6%

“Do not take a whole pill”

Side Effects4%

“This gives us cramps when we use it”

Value For Money4%

“It costs more”

Durability3%

“i break them in two”

Quality-Overall3%

“A piece of crap”

Strength2%

“Seems weaker”

Common imodium liquid questions

Is imodium liquid profitable to sell on Amazon United States?: The niche generates $314K/yr across 9 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Skip it (37/100).
How competitive is the imodium liquid niche?: 3 brands and 72 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in imodium liquid?: Top complaints mined from reviews: Ease Of Use, Taste-Overall, Size-Overall. The return rate is 0.0%.
When does demand for imodium liquid peak?: Demand peaks in Jan; the busiest month runs 2.5× the quietest.
What does it cost to enter the imodium liquid niche?: Listings span $5.15–$13.56; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 8,462 reviews — the moat a new listing must climb.