Is imodium profitable to sell on Amazon United States?

The niche generates $5.6M/yr across 7 tracked products. 90-day search growth is -1.4%. Flapen's verdict: Skip it (43/100).

How competitive is the imodium niche?

2 brands and 63 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in imodium?

Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Taste-Overall. The return rate is 0.0%.

When does demand for imodium peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the imodium niche?

Listings span $3.58–$13.56; the average listing price is $9.75 (sweet spot $15–$100). The average incumbent carries 13,488 reviews — the moat a new listing must climb.

Imodium

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible25.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$5.6M

$5.6M/yr · 2.3M searches

Avg price

Okay$9.75

avg listing price — sweet spot $15–$100

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Review moat

Bad13,488

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$3.58–$13.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is imodium profitable on Amazon?

According to Flapen's Amazon United States niche tracking, imodium is a $5.6M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

imodium market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 600K–800K; avg 80,000–100,000/product
Revenue / yr: $5.8M–$7.8M; units × avg price
Conversion rate: 25.3%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 152 days

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Imodium61%
Amazon Basic Care39%

imodium demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top imodium search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

imodium1.1M/yr +7.1%25.9% conv.
imodium caplets in a bottle 250377K/yr -1.3%17.1% conv.
immodium215K/yr +17.9%27.7% conv.
imodium tablets249K/yr -34.7%23.0% conv.
imodium ad72K/yr -9.1%18.9% conv.
immodine 200 pills bottle63K/yr -36.9%22.3% conv.
imodium ad diarrhea53K/yr -5.4%24.9% conv.
imodium caplets in a bottle35K/yr +6.7%9.5% conv.
immodine24K/yr +56.0%20.6% conv.
imodium a-d16K/yr +39.2%9.9% conv.

All search terms

Top imodium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)

Amazon Basic Care$3.584.7★23,540 rev

Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea 24 Count

Imodium$10.844.8★20,963 rev

Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct

Imodium$13.564.8★16,653 rev

Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct

Imodium$13.054.8★16,431 rev

Amazon Basic Care Loperamide Hcl 2 Mg Softgels Anti-Diarrheal Easy to Swallow Controls Symptoms of Travelers Diarrhea 24 Count

Amazon Basic Care$7.574.7★6,748 rev

Newest

by launch date

Amazon Basic Care Loperamide Hcl 2 Mg Softgels Anti-Diarrheal Easy to Swallow Controls Symptoms of Travelers Diarrhea 24 Count

Amazon Basic Care$7.576,748 rev

2y ago

Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)

Amazon Basic Care$3.5823,540 rev

6y ago

Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct

Imodium$13.5616,653 rev

6y ago

Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct

Imodium$13.0516,431 rev

10y ago

Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea 24 Count

Imodium$10.8420,963 rev

10y ago

What reviews say buyers love and hate about imodium

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency19%

“Effective”

Advertised Vs Actual Product16%

“As advertised”

Value For Money14%

“not expensive”

Quality-Overall10%

“As good as the brand name”

Ease Of Use5%

“Easier to open”

Acid Regulator/Stomach Ache Relief5%

“Just a couple helps settle the stomach”

Magnesium4%

“Imodium works very well”

Regulates Digestion3%

“Anti diarrhea”

Dosage2%

“Dosage and Effectiveness”

Ease Of Chewing/Swallowing2%

“The tablets themselves work well enough for me, and are small and easily swallowed,”

What buyers complain about

Ease Of Use24%

“Hard to open”

Functionality-Overall11%

“Product not uszble”

Taste-Overall5%

“Tastes Awful”

Dosage5%

“Thats terrible that I had to take that many”

Value For Money5%

“Over priced”

Side Effects4%

“BUT it may react with other medications taken in the same time period in a negative way”

Ingredients-Overall3%

“Cheap alternative to immodium and same ingredients”

Acid Regulator/Stomach Ache Relief2%

“You know a bad case of an upset stomach”

Quality-Overall2%

“Cheaper”

Durability2%

“And break in two”

Common imodium questions

Is imodium profitable to sell on Amazon United States?: The niche generates $5.6M/yr across 7 tracked products. 90-day search growth is -1.4%. Flapen's verdict: Skip it (43/100).
How competitive is the imodium niche?: 2 brands and 63 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in imodium?: Top complaints mined from reviews: Ease Of Use, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
When does demand for imodium peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the imodium niche?: Listings span $3.58–$13.56; the average listing price is $9.75 (sweet spot $15–$100). The average incumbent carries 13,488 reviews — the moat a new listing must climb.