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48

Immy

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Market size 0Growth 60Conversion 3Competition 37Returns 100Price range 86Avg price 95Brand share 70Review moat 46Quality gap 53

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.31

avg listing price — sweet spot $15–$100

Price range

Great$7.95–$69.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Growth

Good+35.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,912.42

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 27K searches

Is immy profitable on Amazon?

According to Flapen's Amazon United States niche tracking, immy is a $2K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

immy market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$29K–$37K
units × avg price
Conversion rate
0.2%
Avg BSR
#1,914
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
2.7%
Avg brand age
66 months
Avg seller age
178 days

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

508

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

29%

  • Designs for Health19%
  • New Chapter15%
  • Metagenics12%
  • MARYRUTH'S9%
  • Restorio8%
  • LifeSeasons8%

immy demand & seasonality

Weekly Amazon search volume, last 73 weeks — +35.4% search growth over the last 90 days.
700500Spike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.5×

Top immy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • immy14K/yr
  • immy for inflammation10K/yr
  • immy supplements3K/yr
All search terms

Top immy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$8310%$16515%$24820%$3301101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about immy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Joint Pain6%

“it's helped tremendously with my joint pain”

Efficiency6%

“Very effective”

Taste-Overall6%

“Taste is spot on”

Value For Money6%

“Worth it”

Vitamin6%

“Healthy vitamin”

Inflammation5%

“It offers me relief from inflammation”

Nutritional Content5%

“to help keep my healthy”

Regulates Digestion4%

“Excellent digestive aid”

Acid Regulator/Stomach Ache Relief2%

“No stomach upset”

What buyers complain about

Taste-Overall14%

“Weird taste”

Flavor10%

“Terrible flavor”

Value For Money8%

“Little expensive”

Texture/Consistency-Overall6%

“Weird texture”

Functionality-Overall6%

“Doesnt work”

Quality-Overall4%

“Overpriced for the quality”

Side Effects4%

“Gave me terrible heartburn”

Pain Relief-Overall4%

“each time the pain was unbearable”

Nutritional Content3%

“Probably not as keto friendly, but”

Acid Regulator/Stomach Ache Relief3%

“Stomach pain”

Top return reasons

Functionality-Overall23%
Flavor23%
Nutritional Content15%
Quality-Overall8%
Regulates Digestion8%
Advertised Vs Actual Product8%
Acid Regulator/Stomach Ache Relief8%
Taste-Overall4%
Texture/Consistency-Overall4%

Common immy questions

Is immy profitable to sell on Amazon United States?
The niche generates $2K/yr across 12 tracked products. 90-day search growth is +35.4%. Flapen's verdict: Skip it (48/100).
How competitive is the immy niche?
12 brands and 508 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in immy?
Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for immy peak?
Demand peaks in Oct; the busiest month runs 1.5× the quietest.
What does it cost to enter the immy niche?
Listings span $7.95–$69.89; the average listing price is $29.31 (sweet spot $15–$100). The average incumbent carries 1,912 reviews — the moat a new listing must climb.