Is immunity shots profitable to sell on Amazon United States?

The niche generates $908K/yr across 39 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the immunity shots niche?

13 brands and 643 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in immunity shots?

Top complaints mined from reviews: Taste-Overall, Value For Money, Allergies. The return rate is 0.1%.

When does demand for immunity shots peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.7× the quietest.

What does it cost to enter the immunity shots niche?

Listings span $2.34–$57.94; the average listing price is $13.87 (sweet spot $15–$100). The average incumbent carries 1,733 reviews — the moat a new listing must climb.

Immunity Shots

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Competition

Great37%

top-5 click share — an open shelf

Price range

Great$2.34–$57.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$908K

$908K/yr · 829K searches

Avg price

Good$13.87

avg listing price — sweet spot $15–$100

Review moat

Okay1,732.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

Is immunity shots profitable on Amazon?

According to Flapen's Amazon United States niche tracking, immunity shots is a $908K/yr Amazon United States market (829K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 58/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

immunity shots market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: $2.1M–$2.8M; units × avg price
Conversion rate: 7.9%
Avg BSR: #1,510
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 2.7%
Avg brand age: 66 months
Avg seller age: 153 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

643

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

11%

Vive Organic51%
Suja19%
365 by Whole Foods Market6%
GREENHOUSE JUICE CO.4%
Sol-ti4%
Vive4%
Open — no brand owns it (7 brands, 11%)

immunity shots demand & seasonality

Weekly Amazon search volume, last 109 weeks — -26.6% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.7×

Open Trend

Top immunity shots search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

immunity shots313K/yr -38.8%12.0% conv.
wellness shots123K/yr -25.8%7.3% conv.
ginger shot111K/yr -11.5%8.4% conv.
vive97K/yr -23.5%6.2% conv.
immune shots31K/yr -38.7%11.0% conv.
wellness shot24K/yr +15.8%4.3% conv.
immunity shot29K/yr -6.2%7.7% conv.
health shots26K/yr -26.2%5.7% conv.
suja shots26K/yr -28.4%4.9% conv.
vitamin c shot13K/yr +59.1%3.1% conv.

All search terms

Top immunity shots products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vive Organic Organic Original Immunity Boost Shot 2 Fl Oz 4 Count

Vive Organic$11.514.7★731 rev

Vive Organic Immunity Boost Shots -Variety 4 Pack (2oz 4 Count)

Vive Organic$11.834.7★859 rev

Suja Organic Immunity Defense Shot (2 Fl Oz x 4 Count) with Turmeric and Ginger | Immunity Boost & Support | Functional Shots | Cold-Pressed Juice with Live Probiotics | Plant-Based & Gluten-Free

Suja$9.664.7★260 rev

Vive Organic Organic Ginger Boost Shot 4pk 2 FZ

Vive Organic$11.654.7★249 rev

Vive Organic Wellness Rescue Shot Ginger Elderberry & Oil of Oregano 2 Oz

Vive Organic$3.344.6★1,917 rev

Newest

by launch date

Greenhouse Juice Fiery Ginger Immunity Shot Organic Cold-Pressed & Fermented Wellness Shot with Turmeric Lemon & Black Pepper | Anti-Inflammatory | 3 Week Supply | Bag-in-Box Dispenser 42 Shots (2-Pack)

GREENHOUSE JUICE CO.$57.941,355 rev

2y ago

Vive Organic Organic Ginger Boost Shot 4pk 2 FZ

Vive Organic$11.65249 rev

3y ago

Vive Organic Detox + Immunity Kiwi Apple Wellness Shot 2 fl oz Bottle

Vive Organic$3.05308 rev

3y ago

Sol Ti Organic Immuni-Ti Supershot SGL 2.1 FZ

Sol-ti$3.06202 rev

4y ago

Greenhouse Juice Organic Fiery Ginger & Turmeric Wellness Shot Anti-Inflammatory Immune Support Vegan & Gluten-Free 12-Count 60ml Glass Bottles

GREENHOUSE JUICE CO.$45.861,355 rev

5y ago

What reviews say buyers love and hate about immunity shots

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall20%

“Smooth taste”

Quality-Overall11%

“Excellent best in glass”

Health Benefits-Overall5%

“Good health preventative”

Value For Money4%

“Save money”

Flavor4%

“Excellent, refreshing flavor”

Suitability Combination Skin4%

“Really helps to clear the skin”

Energy Level3%

“boost your energy”

Ingredients-Overall3%

“The ingredients are impressive”

Ease Of Use3%

“It was easy to take”

Freshness3%

“Wonderful and fresh”

What buyers complain about

Taste-Overall20%

“it tastes very artificial”

Value For Money11%

“Price is high”

Allergies10%

“Allergic”

Flavor6%

“Not a very good flavor”

Spiciness4%

“She complaint a little about the ginger spicy test”

Size-Overall4%

“The sizing chart is off”

Functionality-Overall3%

“Didnt work”

Symptom Reduction2%

“No noticeable change”

Stain Resistance2%

“A caution: this can stain”

Skin Health1%

“very strong do not use around eye area really fried my skin”

Top return reasons

Size-Overall24%

Functionality-Overall18%

Value For Money11%

Advertised Vs Actual Product10%

Texture/Consistency-Overall3%

Skin Health3%

Product Condition2%

Suitability Combination Skin2%

Defective Material/Parts2%

Smell2%

Common immunity shots questions

Is immunity shots profitable to sell on Amazon United States?: The niche generates $908K/yr across 39 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the immunity shots niche?: 13 brands and 643 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in immunity shots?: Top complaints mined from reviews: Taste-Overall, Value For Money, Allergies. The return rate is 0.1%.
When does demand for immunity shots peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 2.7× the quietest.
What does it cost to enter the immunity shots niche?: Listings span $2.34–$57.94; the average listing price is $13.87 (sweet spot $15–$100). The average incumbent carries 1,733 reviews — the moat a new listing must climb.