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Immune Support Supplement

Pass

Immune Support Supplement scores 66 out of 100, a Pass. Shoppers spend an estimated $2.9M a year here, demand is soft, at -30.3% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$2.9M/yr1.7M searches / yr
90-day growth
-30.3%search demand this quarter
Competition
42%top-5 click share · 28 brands · 725 sellers

Flapen Score

Immune Support Supplement against its category

The dotted line is the Health & Household average. Past it, Immune Support Supplement is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Immune Support Supplement market on Amazon at a glance

Shoppers on Amazon United States searched for Immune Support Supplement 1.7M times last year and spent an estimated $2.9M. The top 5 brands take 46% of clicks. Demand peaks in Jan–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
8.2%
Market size, estimated
$2.9Ma year
Peak month
January2.6× the quietest month
Top search term
immune support supplement567K searches a year

02 · Price

A sale here is worth $20.91.

Listings sell for $20.91 on average, from $8.52 to $62.40. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $20.91 that is $63K to $84K a year per listing.

Average price
$20.91inside the $15 to $100 sweet spot
Price range
$8.52–$62.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
$63K–$84K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #212 within Fruit Extracts. It carries 12,615 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#212in Fruit Extracts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
12,615per listing
Listings tracked
40

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
84 months

Products

Top Immune Support Supplement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

725

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

42%

Top 20: 81%

Open market

49%

  • Brand 117%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Immune Support Supplement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Immune Support Supplement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • immune support supplement567K/yr
  • immune support362K/yr
  • immunity132K/yr
  • immune boosters for adults113K/yr
  • immunity supplement87K/yr
  • immune72K/yr
  • immunity boost49K/yr
  • immune boost43K/yr
  • immunity support37K/yr
  • immune system booster26K/yr

Reviews and returns

What reviews say buyers love and hate about Immune Support Supplement

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Gross taste”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Immune Support Supplement questions

Answered from the same tracked data.