Is immune support gummies profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the immune support gummies niche?

7 brands and 620 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in immune support gummies?

Top complaints mined from reviews: Adhesion/Stickiness, Taste-Overall, Vitamin. The return rate is 0.0%.

When does demand for immune support gummies peak?

Demand peaks in Jan–Feb–Sep–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the immune support gummies niche?

Listings span $7.90–$33.96; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 13,200 reviews — the moat a new listing must climb.

Immune Support Gummies

Worth a look

Shows low returns (0.0%), but soft demand (-33.3% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.8M

$1.8M/yr · 868K searches

Avg price

Great$17.87

avg listing price — sweet spot $15–$100

Price range

Good$7.90–$33.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,200.2

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-33.3%

90-day search growth — must beat 0% to launch

Is immune support gummies profitable on Amazon?

According to Flapen's Amazon United States niche tracking, immune support gummies is a $1.8M/yr Amazon United States market (868K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Sep–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

immune support gummies market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 125K–150K; avg 10,000–12,500/product
Revenue / yr: $2.2M–$2.7M; units × avg price
Conversion rate: 11.6%
Avg BSR: #324
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 145 days

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

620

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Airborne66%
Emergen-C12%
OLLY10%
Nature's Way6%
Amazon Basics3%
Grüns2%
Open — no brand owns it (1 brand, 2%)

immune support gummies demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.3% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top immune support gummies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

airborne gummies298K/yr -48.6%17.1% conv.
airborne immune support gummies97K/yr -41.5%17.6% conv.
immunity gummies105K/yr -24.1%7.6% conv.
immune support gummies112K/yr -34.4%5.7% conv.
emergen c gummies55K/yr -13.0%13.8% conv.
immune gummies35K/yr -18.6%4.9% conv.
airborne gummies for adults34K/yr -33.7%10.4% conv.
olly immunity gummies25K/yr -23.7%18.8% conv.
airborne elderberry gummies21K/yr -30.9%13.0% conv.
immune gummies for adults13K/yr -12.4%3.8% conv.

All search terms

Top immune support gummies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Airborne 750mg Vitamin C Gummies for Adults Immune Support Supplement with Powerful Antioxidants Vitamins A C & E - 2x63ct Bottles (126 Gummies) Assorted Fruit Flavor

Airborne$30.584.6★10,971 rev

Airborne Elderberry + Zinc & Vitamin C Gummies For Adults Immune Support Vitamin D & Zinc Gummies With Powerful Antioxidant Vitamins C D & E - 50 Gummies Elderberry Flavor

Airborne$9.674.7★16,015 rev

Airborne 750mg Vitamin C Gummies for Adults Immune Support Supplement with Powerful Antioxidants Vitamins C & E - 42 Gummies Zesty Orange Flavor (2 Pack)

Airborne$27.024.7★9,857 rev

OLLY Active Immunity Gummy Immune Support Supplement * Elderberry Zinc Vitamin C Berry Flavored 15 Day Supply - 45 Count

OLLY$12.804.6★2,464 rev

Airborne Immune Essentials Gummies Orchard Fruit 132ct | 400mg Vitamin C + Vitamins A D E Zinc & B Vitamins | Daily Immune Support Gummies | Gluten Free No Artificial Flavors

Airborne$19.644.6★141 rev

Newest

by launch date

Amazon Basics Immune Plus Elderberry Gummy 60 Count

Amazon Basics$7.9056 rev

7mo ago

Grns Immun Immunity Gummies with Vitamin C Zinc MCT Oil & Turmeric - Daily Immune Support Supplement for Adults - Sour Pineapple Flavor (10 Count)

Grüns$33.9638 rev

11mo ago

Airborne Immune Essentials Gummies Orchard Fruit 132ct | 400mg Vitamin C + Vitamins A D E Zinc & B Vitamins | Daily Immune Support Gummies | Gluten Free No Artificial Flavors

Airborne$19.64141 rev

1y ago

Airborne Elderberry + Zinc & Vitamin C Gummies For Adults Immune Support Vitamin D & Zinc Gummies With Powerful Antioxidant Vitamins C D & E - 50 Gummies Elderberry Flavor

Airborne$9.6716,015 rev

5y ago

Airborne 750mg Vitamin C Gummies for Adults Immune Support Supplement with Powerful Antioxidants Vitamins A C & E - 2x63ct Bottles (126 Gummies) Assorted Fruit Flavor

Airborne$30.5810,971 rev

5y ago

What reviews say buyers love and hate about immune support gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“These gummies really taste good”

Immunity Booster11%

“Great For Your Immune System”

Vitamin8%

“Best tasting Gummies Vitamins Ever”

Quality-Overall8%

“Quality product at a very fair price”

Cold Relief6%

“Helpful with colds”

Value For Money5%

“Excellent price”

Flavor5%

“The flavor is rich”

Ease Of Chewing/Swallowing4%

“Easy to swallow”

Nutritional Content2%

“enjoyable way to include probiotics in their routine”

Advertised Vs Actual Product2%

“As described”

What buyers complain about

Adhesion/Stickiness13%

“are super sticky”

Taste-Overall10%

“These taste rancid and spoiled”

Vitamin7%

“Lately it has gotten more difficult for me to swallow harder vitamins”

Ease Of Use5%

“Could not open”

Quality-Overall5%

“Garbage”

Sweetness4%

“Too much sugar”

Moist/Dry4%

“seemed dried out”

Value For Money3%

“A bit more expensive than the others”

Stale/Rotten/Spoiled3%

“it tasted spoiled or curdled”

Texture/Consistency-Overall2%

“Texture is terrible making it hard”

Top return reasons

Vitamin30%

Value For Money30%

Taste-Overall20%

Salt Content10%

Functionality-Overall10%

Common immune support gummies questions

Is immune support gummies profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the immune support gummies niche?: 7 brands and 620 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in immune support gummies?: Top complaints mined from reviews: Adhesion/Stickiness, Taste-Overall, Vitamin. The return rate is 0.0%.
When does demand for immune support gummies peak?: Demand peaks in Jan–Feb–Sep–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the immune support gummies niche?: Listings span $7.90–$33.96; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 13,200 reviews — the moat a new listing must climb.