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Icy Hot Knee Sleeve

Fail

The top 5 brands take 96% of clicks, so Icy Hot Knee Sleeve is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$140K/yr98K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
67%top-5 click share · 9 brands · 105 sellers

Flapen Score

Icy Hot Knee Sleeve against its category

The dotted line is the Health & Household average. Past it, Icy Hot Knee Sleeve is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Icy Hot Knee Sleeve market on Amazon at a glance

Shoppers on Amazon United States searched for Icy Hot Knee Sleeve 98K times last year and spent an estimated $140K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
5.9%
Market size, estimated
$140Ka year
Top search term
icy hot balm56K searches a year

02 · Price

A sale here is worth $24.42.

Listings sell for $24.42 on average, from $5.88 to $90.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $24.42 that is $6K to $12K a year per listing.

Average price
$24.42inside the $15 to $100 sweet spot
Price range
$5.88–$90.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #289 within Joint & Muscle Pain Relief. It carries 4,633 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
65%
Out of stock, average day
1.9%
Average rank
#289in Joint & Muscle Pain Relief
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,633per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Icy Hot Knee Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

105

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 97%

Open market

3%

  • Brand 167%
  • Brand 223%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Search terms

Top Icy Hot Knee Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • icy hot balm56K/yr
  • ice hot balm10K/yr
  • thermacare knee heat wraps11K/yr
  • icyhot balm9K/yr
  • icy hot knee sleeve5K/yr
  • icy hot sleeve3K/yr
  • thermacare knee3K/yr

Reviews and returns

What reviews say buyers love and hate about Icy Hot Knee Sleeve

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Smell”
0.4%of orders come back
“the smell is terrible”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Icy Hot Knee Sleeve questions

Answered from the same tracked data.