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Ice Ring Neck Cooler

Maybe

Search demand grew +932.5% this quarter. But shoppers spend an estimated $125K a year here, so Ice Ring Neck Cooler is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$125K/yr160K searches / yr
90-day growth
+932.5%search demand this quarter
Competition
67%top-5 click share · 13 brands · 25 sellers

Flapen Score

Ice Ring Neck Cooler against its category

The dotted line is the Health & Household average. Past it, Ice Ring Neck Cooler is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Ring Neck Cooler market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Ring Neck Cooler 160K times last year and spent an estimated $125K. The top 5 brands take 79% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +932.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
+932.5%
Conversion, latest week
5.2%
Market size, estimated
$125Ka year
Peak month
July69.2× the quietest month
Top search term
neck ice ring38K searches a year

02 · Price

A sale here is worth $15.12.

Listings sell for $15.12 on average, from $7.70 to $26.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.12 that is $8K to $11K a year per listing.

Average price
$15.12inside the $15 to $100 sweet spot
Price range
$7.70–$26.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #258 within Hot & Cold Therapies. It carries 683 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#258in Hot & Cold Therapies
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
683per listing
Listings tracked
16

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ice Ring Neck Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

25

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • Brand 130%
  • Brand 222%
  • Brand 315%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Ice Ring Neck Cooler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 69.2×

Search terms

Top Ice Ring Neck Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neck ice ring38K/yr
  • ice neck ring36K/yr
  • ice ring for neck25K/yr
  • cooling tube7K/yr
  • frozen neck ring6K/yr
  • cooling neck ring water activated5K/yr
  • ice ring neck cooler4K/yr
  • cold neck ring4K/yr
  • neck cooling tubes3K/yr
  • icy cool cooling neck tube4K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Ring Neck Cooler

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Warmth”
20%of negative reviews mention “Durability”
1.7%of orders come back
“Break easily”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ice Ring Neck Cooler questions

Answered from the same tracked data.