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Ice Ring

Maybe

Search demand grew +802.2% this quarter. But shoppers spend an estimated $20K a year here, so Ice Ring is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49
Market size
$20K/yr37K searches / yr
90-day growth
+802.2%search demand this quarter
Competition
52%top-5 click share · 20 brands · 32 sellers

Flapen Score

Ice Ring against its category

The dotted line is the Health & Household average. Past it, Ice Ring is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Ring 37K times last year and spent an estimated $20K. The top 5 brands take 69% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +802.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+802.2%
Conversion, latest week
3.7%
Market size, estimated
$20Ka year
Peak month
July28.4× the quietest month
Top search term
ice ring12K searches a year

02 · Price

A sale here is worth $14.87.

Listings sell for $14.87 on average, from $8.01 to $31.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.87 that is $0 to $1K a year per listing.

Average price
$14.87under the $15 to $100 sweet spot
Price range
$8.01–$31.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,223 within Hot & Cold Therapies. It carries 665 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#1,223in Hot & Cold Therapies
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
665per listing
Listings tracked
27

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ice Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

32

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

26%

  • Brand 119%
  • Brand 217%
  • Brand 316%
  • Brand 412%
  • Brand 55%
  • Brand 64%

Demand

Ice Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 28.4×

Search terms

Top Ice Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice ring12K/yr
  • cooling rings for neck5K/yr
  • neck cooling tube with insulated bag5K/yr
  • chill wrap for neck3K/yr
  • cooling ring4K/yr
  • arctic air neck chill3K/yr
  • neck ring4K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Ring

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Warmth”
19%of negative reviews mention “Durability”
1.9%of orders come back
“Break easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ice Ring questions

Answered from the same tracked data.