Ice Pads
MaybeThe top 5 brands take only 51% of clicks. But shoppers spend an estimated $65K a year here, so Ice Pads is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $65K/yr65K searches / yr
- 90-day growth
- +8.8%search demand this quarter
- Competition
- 42%top-5 click share · 26 brands · 41 sellers
Flapen Score
Ice Pads against its category
The dotted line is the Health & Household average. Past it, Ice Pads is stronger. Inside it, weaker.
Market
The Ice Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Ice Pads 65K times last year and spent an estimated $65K. The top 5 brands take 51% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +8.8%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $65Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- reusable hot and cold packs10K searches a year
02 · Price
A sale here is worth $15.69.
Listings sell for $15.69 on average, from $6.87 to $35.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.69 that is $2K to $4K a year per listing.
- Average price
- $15.69inside the $15 to $100 sweet spot
- Price range
- $6.87–$35.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Hot & Cold Therapies. It carries 12,533 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #127in Hot & Cold Therapies
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 12,533per listing
- Listings tracked
- 38
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Ice Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
41
Top-5 brand share
51%
Top 20: 95%
Top-5 click share
42%
Top 20: 83%
Open market
43%
- Brand 115%
- Brand 211%
- Brand 311%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Ice Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Ice Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reusable hot and cold packs10K/yr
- hot and cold packs8K/yr
- hot or cold compress reusable7K/yr
- cool compress6K/yr
- hot and cold gel pack5K/yr
- gel frio para dolores musculares4K/yr
- fsa ice packs4K/yr
- hot and cold pad4K/yr
- hot cold gel pack4K/yr
- hot cold compress reusable4K/yr
Reviews and returns
What reviews say buyers love and hate about Ice Pads
We read the reviews and the return reasons for every product selling here.
“Big size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Pads questions
Answered from the same tracked data.









