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Ice Bag

Pass

Ice Bag scores 68 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +50.8% this quarter, and an estimated 1.7% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 14,768 Health & Household niches · +19 vs the category median of 49
Market size
$1.8M/yr1.3M searches / yr
90-day growth
+50.8%search demand this quarter
Competition
53%top-5 click share · 24 brands · 52 sellers

Flapen Score

Ice Bag against its category

The dotted line is the Health & Household average. Past it, Ice Bag is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Ice Bag 1.3M times last year and spent an estimated $1.8M. The top 5 brands take 61% of clicks. Demand peaks in Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+50.8%
Conversion, latest week
10.1%
Market size, estimated
$1.8Ma year
Peak month
July2.0× the quietest month
Top search term
ice bags387K searches a year

02 · Price

A sale here is worth $13.81.

Listings sell for $13.81 on average, from $5.47 to $36.50. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $13.81 that is $69K to $83K a year per listing.

Average price
$13.81under the $15 to $100 sweet spot
Price range
$5.47–$36.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
$69K–$83K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #153 within Hot & Cold Therapies. It carries 6,817 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#153in Hot & Cold Therapies
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
6,817per listing
Listings tracked
29

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ice Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 flat

Sellers

52

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

53%

Top 20: 91%

Open market

35%

  • Brand 121%
  • Brand 218%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Ice Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Ice Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice bags387K/yr
  • ice bag261K/yr
  • ice bags for injuries165K/yr
  • ice bags reusable54K/yr
  • reusable ice bags29K/yr
  • refillable ice pack38K/yr
  • reusable ice bag33K/yr
  • bags for ice22K/yr
  • ice pack bag25K/yr
  • ice bags for injuries reusable23K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Bag

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Leak-Proof”
1.7%of orders come back
“They leak”
A buyer, on “Leak-Proof”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ice Bag questions

Answered from the same tracked data.