Is icariin profitable to sell on Amazon United States?

The niche generates $48K/yr across 14 tracked products. 90-day search growth is -29.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the icariin niche?

13 brands and 29 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in icariin?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Side Effects. The return rate is 0.0%.

When does demand for icariin peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the icariin niche?

Listings span $10.44–$42.70; the average listing price is $20.03 (sweet spot $15–$100). The average incumbent carries 5,131 reviews — the moat a new listing must climb.

Icariin

Worth a look

Shows low returns (0.0%), but soft demand (-29.1% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$20.03

avg listing price — sweet spot $15–$100

Price range

Great$10.44–$42.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,131.21

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$48K

$48K/yr · 42K searches

Growth

Bad-29.1%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

Is icariin profitable on Amazon?

According to Flapen's Amazon United States niche tracking, icariin is a $48K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

icariin market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $30K–$40K; units × avg price
Conversion rate: 5.7%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 10.8%
Avg brand age: 67 months
Avg seller age: 155 days

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

28%

VINATURA22%
Nutricost15%
NutraChamps12%
Toniiq10%
Double Wood Supplements7%
Nootropics Depot6%

icariin demand & seasonality

Weekly Amazon search volume, last 99 weeks — -29.1% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top icariin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

icariin30K/yr -22.0%4.3% conv.
icariin supplement8K/yr -56.1%5.3% conv.
icariin supplement for men4K/yr -26.7%5.3% conv.

All search terms

Top icariin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VINATURA Cistanche with Horny Goat Weed 60% Icariin - 1250mg per Serving Cistanche Tubulosa Cistanche Supplement Men Energy Strength Cognitive - 60 Capsules 30 Servings

VINATURA$25.864.3★270 rev

Nutricost Horny Goat Weed Extract (Epimedium) - 180 Capsules 180 Servings 600mg Per Capsule

Nutricost$13.834.3★3,141 rev

NutraChamps Horny Goat Weed 1000mg Epimedium Energy Supplement 10X Strength Icariin Ginseng Tribulus & Maca Pills for Women & Men Enhanced Absorption with Black Pepper 60 Vegan Capsules

NutraChamps$17.633.8★7,562 rev

Toniiq Super Strength Horny Goat Weed for Men & Women - Epimedium sagittatum - 40% Icariins - 60: 1 Concentrated Extract - 3P Tested - Premium hornygoatweed for Men - 60 Caps

Toniiq$19.734.2★209 rev

Horny Goat Weed for Men and Women - No Fillers (Max Strength Epimedium Std. to 20% Icariins) 1 000mg per Serving 90 Capsules (Male Enhancing Supplement) by Double Wood

Double Wood Supplements$19.904.2★840 rev

Newest

by launch date

Toniiq Super Strength Horny Goat Weed for Men & Women - Epimedium sagittatum - 40% Icariins - 60: 1 Concentrated Extract - 3P Tested - Premium hornygoatweed for Men - 60 Caps

Toniiq$19.73209 rev

1y ago

Horny Goat Weed For Men and Women - [20% Icariins Max Strength] - Stamina Endurance Circulation Joint & Back Support - Maca Root Ginseng Yohimbine Tribulus L-Arginine - USA Made - 60 Count

DORADO NUTRITION$12.97136 rev

2y ago

VINATURA Cistanche with Horny Goat Weed 60% Icariin - 1250mg per Serving Cistanche Tubulosa Cistanche Supplement Men Energy Strength Cognitive - 60 Capsules 30 Servings

VINATURA$25.86270 rev

3y ago

Horny Goat Weed for Men and Women - No Fillers (Max Strength Epimedium Std. to 20% Icariins) 1 000mg per Serving 90 Capsules (Male Enhancing Supplement) by Double Wood

Double Wood Supplements$19.90840 rev

4y ago

Nootropics Depot Horny Goat Weed Capsules | 200mg | 30 Count | Minimum 50% Icariin | Epimedium brevicornum

Nootropics Depot$31.9880 rev

4y ago

What reviews say buyers love and hate about icariin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product”

Efficiency11%

“Effective”

Advertised Vs Actual Product8%

“Item as described”

Value For Money8%

“Its worth the money”

Strength8%

“Its very strong”

Energy Level5%

“Real gives you sustained energy thru out the day”

Sexual Wellness5%

“For me, it increases sensitivity and pleasure”

Hormonal Balance3%

“The naturally way of the getting an extra testosterone boost”

Dosage3%

“These pills go down pretty easy”

Blood Pressure2%

“Blood flow”

What buyers complain about

Functionality-Overall33%

“Didn't work”

Value For Money11%

“Charged double the price than other sites”

Side Effects8%

“after few weeks start losing effect”

Dosage6%

“May have been too high of a dose”

Quality-Overall4%

“Not a great performance”

Advertised Vs Actual Product4%

“Ads deceiving”

Ingredients-Overall3%

“FAKE INGREDIENTS”

Instructions/User Manual/Troubleshooting3%

“Does not work even after following directions”

Regulates Digestion3%

“To hard to swallow too strong hurts your digestive system”

Sexual Wellness3%

“I didnt see or notice a lot of change in my libido”

Top return reasons

Functionality-Overall25%

Inflammation25%

Taste-Overall25%

Dosage25%

Common icariin questions

Is icariin profitable to sell on Amazon United States?: The niche generates $48K/yr across 14 tracked products. 90-day search growth is -29.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the icariin niche?: 13 brands and 29 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in icariin?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Side Effects. The return rate is 0.0%.
When does demand for icariin peak?: Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the icariin niche?: Listings span $10.44–$42.70; the average listing price is $20.03 (sweet spot $15–$100). The average incumbent carries 5,131 reviews — the moat a new listing must climb.