Icariin
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -29.1% this quarter, so Icariin is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $48K/yr42K searches / yr
- 90-day growth
- -29.1%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 29 sellers
Flapen Score
Icariin against its category
The dotted line is the Health & Household average. Past it, Icariin is stronger. Inside it, weaker.
Market
The Icariin market on Amazon at a glance
Shoppers on Amazon United States searched for Icariin 42K times last year and spent an estimated $48K. The top 5 brands take 65% of clicks. Demand peaks in Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -29.1%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $48Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- icariin30K searches a year
02 · Price
A sale here is worth $20.03.
Listings sell for $20.03 on average, from $10.44 to $42.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.03 that is $0 to $2K a year per listing.
- Average price
- $20.03inside the $15 to $100 sweet spot
- Price range
- $10.44–$42.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #22 within Horny Goat Weed. It carries 5,131 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 10.8%
- Average rank
- #22in Horny Goat Weed
- Average rating
- 4.11 starsAmazon United States average 4.42 stars
- Average reviews
- 5,131per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Icariin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VINATURA Cistanche with Horny Goat Weed 60% Icariin - 1250mg per Serving Cistanche Tubulosa Cistanche Supplement Men Energy Strength Cognitive - 60 Capsules 30 Servings
- Price
- $25.86
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 3y ago

Nutricost Horny Goat Weed Extract (Epimedium) - 180 Capsules 180 Servings 600mg Per Capsule
- Price
- $13.83
- Rating
- 4.3/5
- Reviews
- 3,141
- Age
- 10y ago

NutraChamps Horny Goat Weed 1000mg Epimedium Energy Supplement 10X Strength Icariin Ginseng Tribulus & Maca Pills for Women & Men Enhanced Absorption with Black Pepper 60 Vegan Capsules
- Price
- $17.63
- Rating
- 3.8/5
- Reviews
- 7,562
- Age
- 8y ago

Toniiq Super Strength Horny Goat Weed for Men & Women - Epimedium sagittatum - 40% Icariins - 60: 1 Concentrated Extract - 3P Tested - Premium hornygoatweed for Men - 60 Caps
- Price
- $19.73
- Rating
- 4.2/5
- Reviews
- 209
- Age
- 1y ago

Horny Goat Weed for Men and Women - No Fillers (Max Strength Epimedium Std. to 20% Icariins) 1 000mg per Serving 90 Capsules (Male Enhancing Supplement) by Double Wood
- Price
- $19.90
- Rating
- 4.2/5
- Reviews
- 840
- Age
- 4y ago
Trending
estimated 90-day click momentum
NutraChamps Horny Goat Weed 1000mg Epimedium Energy Supplement 10X Strength Icariin Ginseng Tribulus & Maca Pills for Women & Men Enhanced Absorption with Black Pepper 60 Vegan Capsules
- Price
- $17.63
- Rating
- 3.8/5
- Reviews
- 7,562
- Age
- 8y ago

Natures Bounty Horny Goat Weed with Maca Herbal Health Supplement 60 Capsules
- Price
- $13.74
- Rating
- 4.2/5
- Reviews
- 4,647
- Age
- 16y ago

VINATURA Cistanche with Horny Goat Weed 60% Icariin - 1250mg per Serving Cistanche Tubulosa Cistanche Supplement Men Energy Strength Cognitive - 60 Capsules 30 Servings
- Price
- $25.86
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 3y ago
![Horny Goat Weed For Men and Women - [Maximum Strength 1590mg] - Maca Ginseng L-Arginine Tribulus - Premium Hornygoatweed - Icariin Epimedium - 3rd Party Tested - USA Made - 60 Count](https://m.media-amazon.com/images/I/51mQHuRG1YL.jpg)
Horny Goat Weed For Men and Women - [Maximum Strength 1590mg] - Maca Ginseng L-Arginine Tribulus - Premium Hornygoatweed - Icariin Epimedium - 3rd Party Tested - USA Made - 60 Count
- Price
- $11.93
- Rating
- 3.8/5
- Reviews
- 11,010
- Age
- 6y ago

Horbach Horny Goat Weed Complex | 180 Capsules
- Price
- $16.64
- Rating
- 4.3/5
- Reviews
- 1,102
- Age
- 4y ago
Newest
by launch date
Toniiq Super Strength Horny Goat Weed for Men & Women - Epimedium sagittatum - 40% Icariins - 60: 1 Concentrated Extract - 3P Tested - Premium hornygoatweed for Men - 60 Caps
- Price
- $19.73
- Rating
- 4.2/5
- Reviews
- 209
- Age
- 1y ago
![Horny Goat Weed For Men and Women - [20% Icariins Max Strength] - Stamina Endurance Circulation Joint & Back Support - Maca Root Ginseng Yohimbine Tribulus L-Arginine - USA Made - 60 Count](https://m.media-amazon.com/images/I/512ew0Lq+iL.jpg)
Horny Goat Weed For Men and Women - [20% Icariins Max Strength] - Stamina Endurance Circulation Joint & Back Support - Maca Root Ginseng Yohimbine Tribulus L-Arginine - USA Made - 60 Count
- Price
- $12.97
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 2y ago

VINATURA Cistanche with Horny Goat Weed 60% Icariin - 1250mg per Serving Cistanche Tubulosa Cistanche Supplement Men Energy Strength Cognitive - 60 Capsules 30 Servings
- Price
- $25.86
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 3y ago

Horny Goat Weed for Men and Women - No Fillers (Max Strength Epimedium Std. to 20% Icariins) 1 000mg per Serving 90 Capsules (Male Enhancing Supplement) by Double Wood
- Price
- $19.90
- Rating
- 4.2/5
- Reviews
- 840
- Age
- 4y ago

Nootropics Depot Horny Goat Weed Capsules | 200mg | 30 Count | Minimum 50% Icariin | Epimedium brevicornum
- Price
- $31.98
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
29
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
28%
- VINATURA22%
- Nutricost15%
- NutraChamps12%
- Toniiq10%
- Double Wood Supplements7%
- Nootropics Depot6%
Demand
Icariin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Icariin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- icariin30K/yr
- icariin supplement8K/yr
- icariin supplement for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Icariin
We read the reviews and the return reasons for every product selling here.
“Didn't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Icariin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









