- Flapen Score
- 38 / 100Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 4938
- Market size
- $27K/yr12K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 56 sellers
Flapen Score
Icaps against its category
The dotted line is the Health & Household average. Past it, Icaps is stronger. Inside it, weaker.
Market
The Icaps market on Amazon at a glance
Shoppers on Amazon United States searched for Icaps 12K times last year and spent an estimated $27K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $27Ka year
- Peak month
- September2.8× the quietest month
- Top search term
- eye caps3K searches a year
02 · Price
A sale here is worth $26.94.
Listings sell for $26.94 on average, from $10.64 to $42.79. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $26.94 that is $0 to $3K a year per listing.
- Average price
- $26.94inside the $15 to $100 sweet spot
- Price range
- $10.64–$42.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,627 within Antioxidants. It carries 12,265 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #2,627in Antioxidants
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 12,265per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Icaps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 160%
- Brand 221%
- Brand 311%
- Brand 46%
- Brand 52%
Demand
Icaps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Icaps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye caps3K/yr
- icaps4K/yr
- icaps eye vitamin lutein & zeaxanthin3K/yr
- i caps1K/yr
- i caps eye vitamins318/yr
- i caps with lutein and zeaxanthin956/yr
- icaps multivitamin eye vitamin270/yr
Reviews and returns
What reviews say buyers love and hate about Icaps
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Icaps questions
Answered from the same tracked data.









