Is icaps profitable to sell on Amazon United States?

The niche generates $27K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (38/100).

How competitive is the icaps niche?

5 brands and 56 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in icaps?

Top complaints mined from reviews: Value For Money, Side Effects, Smell. The return rate is 0.0%.

When does demand for icaps peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the icaps niche?

Listings span $10.64–$42.79; the average listing price is $26.94 (sweet spot $15–$100). The average incumbent carries 12,265 reviews — the moat a new listing must climb.

Icaps

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.94

avg listing price — sweet spot $15–$100

Price range

Great$10.64–$42.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,264.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Market size

Bad$27K

$27K/yr · 12K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

Is icaps profitable on Amazon?

According to Flapen's Amazon United States niche tracking, icaps is a $27K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

icaps market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $34K–$40K; units × avg price
Conversion rate: 8.3%
Avg BSR: #2,627
Page quality: 0%
Prime: 88%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 179 days

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

ICaps60%
PreserVision21%
Ocuvite11%
America Medic & Science6%
FYFTAK2%

icaps demand & seasonality

Weekly Amazon search volume, last 98 weeks — -17.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top icaps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

eye caps3K/yr +16.7%5.5% conv.
icaps4K/yr -17.8%8.9% conv.
icaps eye vitamin lutein & zeaxanthin3K/yr -50.1%6.1% conv.
i caps1K/yr -20.3%6.2% conv.
i caps eye vitamins318/yr +56.0%1.3% conv.
i caps with lutein and zeaxanthin956/yr -51.4%9.4% conv.
icaps multivitamin eye vitamin270/yr -71.9%0.0% conv.

All search terms

Top icaps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ICaps Extra Lutein Tablets 30s

ICaps$35.604.4★18 rev

I-Caps Lutein and Zeaxanthin Dietary Supplement for Healthy Eyes 30 Tablets

ICaps$42.790.0★0 rev

PreserVision AREDS 2 Eye Vitamins #1 Eye Doctor Recommended Brand Lutein and Zeaxanthin Supplement with Vitamin C Vitamin E Zinc and Copper 120 Softgels (Minigels)

PreserVision$30.244.7★56,006 rev

Ocuvite 50+ Eye Vitamin & Mineral Supplement Multivitamin for Vision & Ocular Health with Omega-3 Zinc Vitamins C & E Lutein & Zeaxanthin Zinc Supplements for Women and Men 90 Softgels

Ocuvite$19.904.7★23,707 rev

America Medic & Science EyeCaps (30 Caplets) | Dietary Supplement for Men and Women | Supports Vision Health | Enriched with Lutein Zinc Selenium Chromium and Vitamins A C E and B2

America Medic & Science$29.643.5★32 rev

Newest

by launch date

Mens I Fix Stuff & I Know Things Baseball Cap for Handymen Gear Heads & Tech Lovers (Khaki)

FYFTAK$10.6478 rev

4mo ago

PreserVision AREDS 2 Eye Vitamins #1 Eye Doctor Recommended Brand Lutein and Zeaxanthin Supplement with Vitamin C Vitamin E Zinc and Copper 130 Softgels (Minigels)

PreserVision$33.449,633 rev

4y ago

America Medic & Science EyeCaps (30 Caplets) | Dietary Supplement for Men and Women | Supports Vision Health | Enriched with Lutein Zinc Selenium Chromium and Vitamins A C E and B2

America Medic & Science$29.6432 rev

4y ago

ICaps Extra Lutein Tablets 30s

ICaps$35.6018 rev

7y ago

Ocuvite 50+ Eye Vitamin & Mineral Supplement Multivitamin for Vision & Ocular Health with Omega-3 Zinc Vitamins C & E Lutein & Zeaxanthin Zinc Supplements for Women and Men 90 Softgels

Ocuvite$19.9023,707 rev

8y ago

What reviews say buyers love and hate about icaps

What buyers praise and complain about, mined from review topics.

What buyers love

Eye-Hygiene24%

“Helps with eyes”

Quality-Overall16%

“this brand is the most complete”

Vitamin12%

“Good vitamin”

Value For Money10%

“Great value”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Chewing/Swallowing4%

“the capsules are easy to take”

Efficiency3%

“PreserVision works great”

Dosage2%

“perfect dosage”

Side Effects2%

“dont cause any noticeable side effects”

Focus Enhancement2%

“Has helped me keep my vision for years”

What buyers complain about

Value For Money12%

“Too expensive”

Side Effects8%

“Serious Side Effect”

Smell7%

“Smell is terrible”

Dosage5%

“I am only taking 1 pill a day”

Vitamin5%

“soaked the vitamin box”

Size-Overall4%

“THEY ARE HUGE”

Acid Regulator/Stomach Ache Relief4%

“Stomach upset”

Allergies3%

“Allergic Reaction”

Adhesion/Stickiness3%

“These pills stick in my throat when I try to swallow them”

Moist/Dry3%

“Suffered with dry eyes”

Top return reasons

Value For Money23%

Size-Overall15%

Charging12%

Stitch/Finish/Polish8%

Quality-Overall8%

Vitamin8%