Is ibuprofen pm profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 13 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Skip it (48/100).

How competitive is the ibuprofen pm niche?

4 brands and 68 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ibuprofen pm?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Pain Relief-Overall. The return rate is 0.0%.

When does demand for ibuprofen pm peak?

Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 3.2× the quietest.

What does it cost to enter the ibuprofen pm niche?

Listings span $4.36–$21.97; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 4,820 reviews — the moat a new listing must climb.

Ibuprofen Pm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible22.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.0M

$2.0M/yr · 675K searches

Avg price

Good$13.46

avg listing price — sweet spot $15–$100

Price range

Okay$4.36–$21.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,820

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is ibuprofen pm profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ibuprofen pm is a $2.0M/yr Amazon United States market (675K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

ibuprofen pm market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 150K–200K; avg 12,500–15,000/product
Revenue / yr: $2.0M–$2.7M; units × avg price
Conversion rate: 22.5%
Avg BSR: #114
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 157 days

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Advil62%
Amazon Basic Care32%
HealthA2Z3%
A+Health3%
Open — no brand owns it (0%)

ibuprofen pm demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.2×

Open Trend

Top ibuprofen pm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

advil pm380K/yr -2.0%27.3% conv.
ibuprofen pm129K/yr -1.0%21.2% conv.
advil pm extra strength sleep aid28K/yr -0.1%24.9% conv.
pm medicine14K/yr +2.0%1.4% conv.
advil pm 200 count9K/yr +36.7%16.7% conv.
ibuprofen pm 500mg nighttime sleep aid8K/yr +69.8%17.5% conv.
ibuprofen pm liquid gels7K/yr -15.0%17.5% conv.
pm sleep aid10K/yr -31.2%5.3% conv.
advil pm 80 count3K/yr +0.2%30.1% conv.
advil pm caplets4K/yr +35.1%18.4% conv.

All search terms

Top ibuprofen pm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count

Amazon Basic Care$10.884.8★4,368 rev

Advil PM Pain Reliever And Nighttime Sleep Aid Pain Medicine With Ibuprofen For Pain Relief And Diphenhydramine Citrate For A Sleep Aid - 120 Coated Caplets

Advil$16.554.8★10,393 rev

Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate for a Sleep Aid - 120 Coated Caplets and Pain Reliever and Fever Reducer 10 Count Tablets

Advil$18.344.8★2,454 rev

Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 40 Liquid Filled Capsules - Back to College

Advil$8.444.7★1,823 rev

Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules

Advil$17.314.7★1,635 rev

Newest

by launch date

Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules

Advil$17.311,635 rev

1y ago

Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate for a Sleep Aid - 120 Coated Caplets and Pain Reliever and Fever Reducer 10 Count Tablets

Advil$18.342,454 rev

2y ago

Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Tablets Pain Reliever and Nighttime Sleep-Aid 20 Count

Amazon Basic Care$4.364,368 rev

2y ago

Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count

Amazon Basic Care$10.884,368 rev

5y ago

Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count

Advil$21.976,473 rev

6y ago

What reviews say buyers love and hate about ibuprofen pm

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality31%

“Helps me sleep”

Value For Money18%

“affordable”

Quality-Overall15%

“Totally satisfying product”

Efficiency11%

“Effective”

Advertised Vs Actual Product9%

“As advertised”

Dosage2%

“Amazon brand just as effective as Tylenol & less expensive”

Ease Of Chewing/Swallowing2%

“Easy to swallow”

Ease Of Use1%

“So easy to use, just take a couple before bed and wake up feeling pain free and rested”

Strength1%

“The strength is quite strong”

Freshness1%

“fresh”

What buyers complain about

Sleep Quality28%

“does not help with sleep”

Functionality-Overall14%

“I could not function”

Pain Relief-Overall7%

“neck pain after finally being diagnosed with Ankylosis Spondylitis”

Advertised Vs Actual Product7%

“Misleading”

Size-Overall4%

“Big bottle”

Dosage4%

“Good value, however the Advil Night is just a small 1 dose package”

Quality-Overall3%

“Cheap”

Ease Of Use2%

“To hard to come out of bottle”

Ingredients-Overall2%

“Unnecessary ingredients”

Vegan/Organic2%

“as it contains gelatine not good for vegans”

Common ibuprofen pm questions

Is ibuprofen pm profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 13 tracked products. 90-day search growth is -1.5%. Flapen's verdict: Skip it (48/100).
How competitive is the ibuprofen pm niche?: 4 brands and 68 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ibuprofen pm?: Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Pain Relief-Overall. The return rate is 0.0%.
When does demand for ibuprofen pm peak?: Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 3.2× the quietest.
What does it cost to enter the ibuprofen pm niche?: Listings span $4.36–$21.97; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 4,820 reviews — the moat a new listing must climb.