Ibuprofen Liquid Gels
Worth a lookShows searches that convert (24.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible24.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$6.3M$6.3M/yr · 1.8M searches
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Price range
Okay$6.15–$22.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,203.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Is ibuprofen liquid gels profitable on Amazon?
According to Flapen's Amazon United States niche tracking, ibuprofen liquid gels is a $6.3M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
ibuprofen liquid gels market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 400K–500K
- avg 25,000–30,000/product
- Revenue / yr
- $5.7M–$7.1M
- units × avg price
- Conversion rate
- 24.8%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 157 days
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Advil72%
- A+Health17%
- Amazon Basic Care9%
- GoodSense2%
- Open — no brand owns it (0%)
ibuprofen liquid gels demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×
Top ibuprofen liquid gels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- advil liquid gels1.0M/yr
- ibuprofen liquid gels329K/yr
- advil mini liquid gels81K/yr
- ibuprofen gel caps56K/yr
- ibuprofen gel52K/yr
- advil liquid gel 200 count18K/yr
- advil liquid gels mini35K/yr
- advil gel29K/yr
- advil mini29K/yr
- advil gel caps21K/yr
Top ibuprofen liquid gels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Advil Liqui-Gels minis Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Pain Relief - 200 Liquid Filled Capsules
Advil$21.594.8★19,375 rev
A+Health Ibuprofen 200 Mg Softgels Pain Reliever/Fever Reducer (NSAID) 300 Count
A+Health$13.954.7★16,359 rev
Advil Liqui-Gels Minis Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Pain Relief - 160 Liquid Filled Capsules
Advil$16.284.9★8,685 rev
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 160 Liquid Filled Capsules
Advil$16.404.8★6,750 rev
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 200 Capsules Advil PM Ibuprofen - 2 Ct
Advil$22.314.8★5,609 rev
Newest
by launch date
Amazon Basic Care Ibuprofen Liquid Gels 200 mg Pain Reliever/Fever Reducer Liquid Filled Capsules for Headache Toothache Backache Menstrual Cramps and More 160 Count 160 Count 1 Pack
Amazon Basic Care$8.8426 rev
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 180 Liquid Filled Capsules
Advil$14.83713 rev
Amazon Basic Care Ibuprofen Mini Liquid Gels 200 mg Pain Reliever and Fever Reducer for Headache Backache Arthritis Pain Menstrual Cramps and Toothaches Fast-Acting 300 Count
Amazon Basic Care$15.201,668 rev
Amazon Basic Care Ibuprofen Mini Liquid Gels 200 mg Pain Reliever and Fever Reducer for Headache Backache Menstrual Pain Arthritis 160 Count
Amazon Basic Care$11.88819 rev
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 200 Capsules Advil PM Ibuprofen - 2 Ct
Advil$22.315,609 rev
Trending
90-day click momentumAmazon Basic Care Ibuprofen Liquid Gels 200 mg Pain Reliever/Fever Reducer Liquid Filled Capsules for Headache Toothache Backache Menstrual Cramps and More 160 Count 160 Count 1 Pack
Amazon Basic Care$8.845.0★
GoodSense Ibuprofen Mini Liquid-Gels 200 mg Liquid-Filled Capsules Pain Reliever and Fever Reducer 80 Count
GoodSense$6.804.8★
Amazon Basic Care Ibuprofen Mini Liquid Gels 200 mg Pain Reliever and Fever Reducer for Headache Backache Arthritis Pain Menstrual Cramps and Toothaches Fast-Acting 300 Count
Amazon Basic Care$15.204.8★
Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 200 Liquid Filled Capsules
Advil$20.574.8★
Amazon Basic Care Ibuprofen Mini Liquid Gels 200 mg Pain Reliever and Fever Reducer for Headache Backache Menstrual Pain Arthritis 160 Count
Amazon Basic Care$11.884.8★
What reviews say buyers love and hate about ibuprofen liquid gels
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Effective”
“Great product to have on hand”
“EASY SWALLOW”
“Works as described”
“Perfect Size”
“Enough for my weekly meds”
“Great price and works great to help with inflammatory pain and headaches”
“Very convenient”
“Most of the time it works great for my joint & back pain”
What buyers complain about
“these gel ones are a bit bigger”
“Pain”
“They stink”
“This is a terrible picture for this product”
“I feel it might be on the more expensive side of things”
“Complete garbage”
“I cant bear my back pain at night”
“Doesnt work”
“These don't seem to be as strong as other 200mg ibuprofen”
“They upset my stomach even though I took them with food”
Top return reasons
Common ibuprofen liquid gels questions
- Is ibuprofen liquid gels profitable to sell on Amazon United States?
- The niche generates $6.3M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the ibuprofen liquid gels niche?
- 4 brands and 85 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ibuprofen liquid gels?
- Top complaints mined from reviews: Size-Overall, Pain Relief-Overall, Smell. The return rate is 0.0%.
- When does demand for ibuprofen liquid gels peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.9× the quietest.
- What does it cost to enter the ibuprofen liquid gels niche?
- Listings span $6.15–$22.31; the average listing price is $14.26 (sweet spot $15–$100). The average incumbent carries 7,204 reviews — the moat a new listing must climb.