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Ibuprofen Gel Topical

Fail

The top 5 brands take 100% of clicks, so Ibuprofen Gel Topical is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$281K/yr226K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
96%top-5 click share · 4 brands · 61 sellers

Flapen Score

Ibuprofen Gel Topical against its category

The dotted line is the Health & Household average. Past it, Ibuprofen Gel Topical is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ibuprofen Gel Topical market on Amazon at a glance

Shoppers on Amazon United States searched for Ibuprofen Gel Topical 226K times last year and spent an estimated $281K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
9.2%
Market size, estimated
$281Ka year
Peak month
June1.5× the quietest month
Top search term
advil targeted relief pain relieving cream51K searches a year

02 · Price

A sale here is worth $13.54.

Listings sell for $13.54 on average, from $10.21 to $20.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $13.54 that is $54K to $68K a year per listing.

Average price
$13.54under the $15 to $100 sweet spot
Price range
$10.21–$20.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$54K–$68K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Joint & Muscle Pain Relief. It carries 7,884 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Joint & Muscle Pain Relief
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
7,884per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Ibuprofen Gel Topical products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 26%
  • Brand 33%
  • Brand 42%

Demand

Ibuprofen Gel Topical search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.5×

Search terms

Top Ibuprofen Gel Topical search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advil targeted relief pain relieving cream51K/yr
  • advil cream31K/yr
  • advil cream for pain extra strength23K/yr
  • ibuprofen cream20K/yr
  • ibuprofen gel topical14K/yr
  • advil pain relief cream15K/yr
  • advil targeted relief11K/yr
  • advil targeted relief cream14K/yr
  • advil roll on6K/yr
  • advil roll on pain reliever maximum strength7K/yr

Reviews and returns

What reviews say buyers love and hate about Ibuprofen Gel Topical

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Efficiency”
19%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Extremely strong smell”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ibuprofen Gel Topical questions

Answered from the same tracked data.