Ibuprofen Gel Topical
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Price range
Good$10.21–$20.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$281K$281K/yr · 226K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,884.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is ibuprofen gel topical profitable on Amazon?
According to Flapen's Amazon United States niche tracking, ibuprofen gel topical is a $281K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
ibuprofen gel topical market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- $406K–$542K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Advil88%
- Voltaren6%
- Aleve3%
- Tylenol2%
ibuprofen gel topical demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.5×
Top ibuprofen gel topical search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- advil targeted relief pain relieving cream51K/yr
- advil cream31K/yr
- advil cream for pain extra strength23K/yr
- ibuprofen cream20K/yr
- ibuprofen gel topical14K/yr
- advil pain relief cream15K/yr
- advil targeted relief11K/yr
- advil targeted relief cream14K/yr
- advil roll on6K/yr
- advil roll on pain reliever maximum strength7K/yr
Top ibuprofen gel topical products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Advil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 2.3 oz
Advil$10.214.4★5,201 rev
Advil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 4 oz
Advil$15.674.4★5,201 rev
Advil Targeted Relief Pain Relieving Cream with Massage Applicator Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain 2.5 oz
Advil$11.504.4★2,609 rev
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube
Voltaren$11.104.5★11,315 rev
AleveX Topical Pain Relief Lotion with Rollerball Applicator - Long Lasting Arthritis and Muscle Pain Relief 2.5 oz
Aleve$13.664.5★5,862 rev
Newest
by launch dateAdvil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 2.3 oz
Advil$10.215,201 rev
Advil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 4 oz
Advil$15.675,201 rev
Advil Targeted Relief Pain Relieving Cream with Massage Applicator Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain 2.5 oz
Advil$11.502,609 rev
Tylenol Precise Cream Cooling Sensation Pain Relief RollOn Lidocaine 4% Menthol 1% Targeted Maximum OTC Strength Combination for Back Muscle and Joint Numbing Cream Rollerball Applicator 4 oz
Tylenol$12.183,450 rev
AleveX Topical Pain Relief Lotion with Rollerball Applicator - Long Lasting Arthritis and Muscle Pain Relief 2.5 oz
Aleve$13.665,862 rev
Trending
90-day click momentumVoltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube
Voltaren$11.104.5★
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube
Voltaren$20.444.5★
Advil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 4 oz
Advil$15.674.4★
Advil Targeted Relief Pain Relieving Cream Up to 8 Hours of Powerful Relief of Minor Arthritis Pain Joint Pain Lower Back Pain and Muscle Pain - 2.3 oz
Advil$10.214.4★
Tylenol Precise Cream Cooling Sensation Pain Relief RollOn Lidocaine 4% Menthol 1% Targeted Maximum OTC Strength Combination for Back Muscle and Joint Numbing Cream Rollerball Applicator 4 oz
Tylenol$12.184.5★
What reviews say buyers love and hate about ibuprofen gel topical
What buyers praise and complain about, mined from review topics.What buyers love
“effective”
“Helps with knee pain”
“Better than other gels”
“I like the smell”
“Affordable Price”
“Exactly as described”
“The applicator rolls on just the right amount”
“Helps with my muscle pain”
“Easy to use”
“This is some powerful stuff”
What buyers complain about
“Extremely strong smell”
“Doesnt provide enough pain, relief”
“It works poorly”
“Doesnt work on my arthritis knee pain”
“Can't use it”
“too expensive”
“The name is deceiving”
“Allergic Reaction”
“it burned my skin”
“Didnt do anything dosent work”
Top return reasons
Common ibuprofen gel topical questions
- Is ibuprofen gel topical profitable to sell on Amazon United States?
- The niche generates $281K/yr across 7 tracked products. 90-day search growth is +1.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the ibuprofen gel topical niche?
- 4 brands and 61 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ibuprofen gel topical?
- Top complaints mined from reviews: Smell, Pain Relief-Overall, Functionality-Overall. The return rate is 0.0%.
- When does demand for ibuprofen gel topical peak?
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- What does it cost to enter the ibuprofen gel topical niche?
- Listings span $10.21–$20.44; the average listing price is $13.54 (sweet spot $15–$100). The average incumbent carries 7,884 reviews — the moat a new listing must climb.