Hypoallergenic Lip Balm

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

17K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

11.2%

Market size, estimated

$72Ka year

Peak month

December2.3× the quietest month

Top search term

dr rogers restore healing balm10K searches a year

Listings sell for $37.02 on average, from $19.58 to $65.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $37.02 that is $9K to $19K a year per listing.

Average price

$37.02inside the $15 to $100 sweet spot

Price range

$19.58–$65.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

250–500

Revenue per listing a year

$9K–$19K

Returns

2.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Antibiotics & Antiseptics. It carries 268 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#204in Antibiotics & Antiseptics

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

268per listing

Listings tracked

4

The brands on the shelf have sold for 116 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

116 months