Is hylo eye drops profitable to sell on Amazon United States?

The niche generates $762K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the hylo eye drops niche?

9 brands and 79 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in hylo eye drops?

Top complaints mined from reviews: Allergies, Moist/Dry, Functionality-Overall. The return rate is 0.1%.

When does demand for hylo eye drops peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the hylo eye drops niche?

Listings span $9.17–$58.17; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 3,134 reviews — the moat a new listing must climb.

Hylo Eye Drops

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.17–$58.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.43

avg listing price — sweet spot $15–$100

Market size

Good$762K

$762K/yr · 352K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,134.06

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Is hylo eye drops profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hylo eye drops is a $762K/yr Amazon United States market (352K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hylo eye drops market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: $1.0M–$1.4M; units × avg price
Conversion rate: 12.4%
Avg BSR: #483
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 138 days

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Systane29%
Soothe28%
Refresh17%
Genteal7%
BlinkBetter7%
WELMATE6%
Open — no brand owns it (3 brands, 6%)

hylo eye drops demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top hylo eye drops search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

eye ointment85K/yr +10.0%10.6% conv.
eye ointment for dry eyes48K/yr +3.4%12.9% conv.
dry eye ointment35K/yr +6.3%9.8% conv.
eye lubricant ointment for dry eyes22K/yr -12.3%9.9% conv.
eye ointment for dry eyes at night preservative free28K/yr -38.0%13.3% conv.
eye ointment for dry eyes at night11K/yr +102.5%8.6% conv.
nighttime eye ointment for dry eyes15K/yr +16.9%13.3% conv.
soothe nighttime lubricant eye ointment11K/yr +37.0%18.7% conv.
nighttime eye ointment11K/yr +12.1%12.2% conv.
night time eye ointment12K/yr +11.6%9.0% conv.

All search terms

Top hylo eye drops products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz

Soothe$9.314.5★5,576 rev

Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count

Systane$12.614.5★5,470 rev

Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary

Refresh$11.654.5★8,935 rev

Genteal Tears Night-Time Ointment 3.5g Clear 0.12 Fl Oz

Genteal$10.584.6★3,692 rev

BlinkBetter BetterLids Eyelid Ointment for Dry Itchy & Sensitive Eyelids Deep-Moisturising Oat Complex with Shea Butter & Panthenol to Hydrate Nourish & Soothe Delicate Eyelid Skin 0.34 oz

BlinkBetter$12.044.5★2,776 rev

Newest

by launch date

NOVEHA NIGHTTIME Eyelid Ointment Night Gel For Dry Eye Relief | Long Lasting Moisturizer Preservative Free | Moisturizing Cream for Night External Use Only | 0.35 Oz / 10 gr

NOVEHA$10.3234 rev

3mo ago

BlinkBetter BetterLids Eyelid Ointment for Dry Itchy & Sensitive Eyelids Deep-Moisturising Oat Complex with Shea Butter & Panthenol to Hydrate Nourish & Soothe Delicate Eyelid Skin 0.34 oz

BlinkBetter$12.042,776 rev

1y ago

WELMATE - Eye Ointment (1 Tube) - Sodium Chloride Hypertonicity Ophthalmic Ointment 5% - Relief of Corneal Edema Symptoms - Lanolin & Mineral Oil - Sterile - Travel Size - Eye Care - 1/8 oz (3.5g)

WELMATE$16.841,106 rev

2y ago

Systane Lub Eye Nightime Ointment 3.5g (2 Pack) 0.12 Ounce

Systane$28.561,299 rev

3y ago

Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)

Refresh$29.8647 rev

6y ago

What reviews say buyers love and hate about hylo eye drops

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“Hydrates skin”

Efficiency12%

“Works ok”

Eye-Hygiene11%

“Relief for dry eyes”

Quality-Overall10%

“Good Quality Night Drops”

Value For Money7%

“Good price”

Allergies6%

“No irritation”

Advertised Vs Actual Product5%

“As described”

Ease Of Use3%

“Easy to use”

Comfort-Overall2%

“It is comfortable”

Lubrication1%

“Nice eye lubricant”

What buyers complain about

Allergies21%

“itchy feeling”

Moist/Dry10%

“I had horribly dry eyes”

Functionality-Overall7%

“Didn't work well for me”

Size-Overall5%

“Smaller then it looks”

Value For Money4%

“Waste of money”

Thickness4%

“Too thick in the small tube”

Advertised Vs Actual Product3%

“I misunderstood the product description”

Visibility2%

“It blurred my vision for quite sometime”

Ease Of Use2%

“Could not use”

Oily/Greasy2%

“It is a bit greasy”

Top return reasons

Functionality-Overall28%

Advertised Vs Actual Product24%

Moist/Dry6%

Ingredients-Overall5%

Size-Overall4%

Value For Money3%

Product Condition3%

Defective Material/Parts3%