Hydroxyapatite Toothpaste Kids
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Hydroxyapatite Toothpaste Kids is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $1.9M/yr738K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 5 sellers
Flapen Score
Hydroxyapatite Toothpaste Kids against its category
The dotted line is the Health & Household average. Past it, Hydroxyapatite Toothpaste Kids is stronger. Inside it, weaker.
Market
The Hydroxyapatite Toothpaste Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Hydroxyapatite Toothpaste Kids 738K times last year and spent an estimated $1.9M. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 738K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 738K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 15.3%
- Market size, estimated
- $1.9Ma year
- Peak month
- February2.6× the quietest month
- Top search term
- boka toothpaste kids214K searches a year
02 · Price
A sale here is worth $17.28.
Listings sell for $17.28 on average, from $5.92 to $31.32. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $17.28 that is $138K to $173K a year per listing.
- Average price
- $17.28inside the $15 to $100 sweet spot
- Price range
- $5.92–$31.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $138K–$173K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Baby & Child Dental Care. It carries 5,437 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Baby & Child Dental Care
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 5,437per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Hydroxyapatite Toothpaste Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 169%
- Brand 228%
- Brand 33%
Demand
Hydroxyapatite Toothpaste Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.6×
Search terms
Top Hydroxyapatite Toothpaste Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boka toothpaste kids214K/yr
- risewell kids toothpaste134K/yr
- boka kids toothpaste75K/yr
- hydroxyapatite toothpaste kids71K/yr
- boka kids47K/yr
- kids hydroxyapatite toothpaste36K/yr
- nano hydroxyapatite toothpaste kids30K/yr
- remineralizing toothpaste kids19K/yr
- kids nano hydroxyapatite toothpaste17K/yr
- kids boka toothpaste12K/yr
Reviews and returns
What reviews say buyers love and hate about Hydroxyapatite Toothpaste Kids
We read the reviews and the return reasons for every product selling here.
“Not worth it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Hydroxyapatite Toothpaste Kids questions
Answered from the same tracked data.