Hydroxyapatite Toothpaste

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

-0.3%

Conversion, latest week

9.5%

Market size, estimated

$6.1Ma year

Peak month

February2.6× the quietest month

Top search term

hydroxyapatite toothpaste2.0M searches a year

Listings sell for $12.82 on average, from $9.53 to $31.70. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $12.82 that is $256K to $321K a year per listing.

Average price

$12.82under the $15 to $100 sweet spot

Price range

$9.53–$31.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

20,000–25,000

Revenue per listing a year

$256K–$321K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Toothpaste. It carries 15,723 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#67in Toothpaste

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

15,723per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months