Hydroxyapatite Powder
PassHydroxyapatite Powder scores 68 out of 100, a Pass. Shoppers spend an estimated $407K a year here, demand is soft, at -3.7% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 14,768 Health & Household niches · +19 vs the category median of 4968
- Market size
- $407K/yr261K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 35%top-5 click share · 32 brands · 125 sellers
Flapen Score
Hydroxyapatite Powder against its category
The dotted line is the Health & Household average. Past it, Hydroxyapatite Powder is stronger. Inside it, weaker.
Market
The Hydroxyapatite Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Hydroxyapatite Powder 261K times last year and spent an estimated $407K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Nov. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $407K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $407Ka year
- Peak month
- January2.6× the quietest month
- Top search term
- microcrystalline hydroxyapatite powder71K searches a year
02 · Price
A sale here is worth $23.25.
Listings sell for $23.25 on average, from $8.17 to $54.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $23.25 that is $6K to $12K a year per listing.
- Average price
- $23.25inside the $15 to $100 sweet spot
- Price range
- $8.17–$54.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #894 within Toothpaste. It carries 1,056 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #894in Toothpaste
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 1,056per listing
- Listings tracked
- 46
04 · Newcomers
4 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Hydroxyapatite Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Microcrystalline Hydroxyapatite Powder Microcrystalline Hydroxyapatite 50g Hydroxyapatites Toothpaste Stain Removal Fresh Breath
- Price
- $12.59
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 1y ago

100% Pure Nano Hydroxyapatite Tooth Powder Enamel Remineralization Support Fluoride-Free Toothpaste Additive for Sensitivity & Cavity Defense Pure HAp Powder 30g. Clinical/Food Grade.
- Price
- $36.01
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

Living Well with Dr. Michelle Remineralizing Tooth Powder Cool Mint
- Price
- $24.99
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 1y ago

iReaLax 100% Pure Nano Hydroxyapatite Powder 45g (1.59 oz) | Nano Grade unflavored Hydroxyapatite Crystals for Teeth | DIY Formulations | nanohydroxyapatite Bulk
- Price
- $29.08
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 8mo ago

iReaLax 100% Pure Microcrystalline Hydroxyapatite Powder 42.5g (1.5 oz) | Non-Nano Micro crystalline hydroxyapatite Powder for Teeth | DIY Formulations | unflavored Mcha Crystals
- Price
- $24.27
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 8mo ago
Trending
estimated 90-day click momentum
100% Pure Microcrystalline Hydroxyapatite Powder 45g (1.59 oz) | Non-Nano Micro crystalline hydroxyapatite Powder for Teeth | DIY Formulations | unflavored Mcha Crystals
- Price
- $23.64
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 4mo ago

2Bottle Hydroxyapatite Tooth Powder Remineralizing Tooth Powder Supports Strong Teeth & Fresh Breath Effective in StrengtheningTeeth and Gums Fresh Breath
- Price
- $12.04
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 3mo ago

OraSafe Micro Hydroxyapatite Powder Pure MCHA Calcium Phosphate Ingredient 42.5g (1.5 oz) for DIY Tooth Powder Oral Care Formulations and Soap Making Fluoride Free
- Price
- $24.34
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 4mo ago

OraSafe Nano Hydroxyapatite Powder Pure n-Ha Raw Ingredient 42.5g (1.5 oz) for DIY Toothpaste Oral Care Formulations and Soap Making Fluoride Free
- Price
- $25.05
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 4mo ago

XingXoom 100% Pure Microcrystalline Hydroxyapatite Powder (50g / 1.76 oz) - Premium Remineralizing Powder for Teeth & Enamel Repair Fluoride-Free DIY Toothpaste Base with Stainless Steel Spoon
- Price
- $22.96
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 4mo ago
Newest
by launch date
2PCS Hydroxyapatite Tooth Powder Remineralizing Tooth Powder with Mint Hydroxyapatite Gently Cleans Supports Strong Teeth & Fresh Breath Daily Oral Care 50g
- Price
- $12.23
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 3mo ago

2Bottle Hydroxyapatite Tooth Powder Remineralizing Tooth Powder Supports Strong Teeth & Fresh Breath Effective in StrengtheningTeeth and Gums Fresh Breath
- Price
- $12.04
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 3mo ago

XingXoom 100% Pure Microcrystalline Hydroxyapatite Powder (50g / 1.76 oz) - Premium Remineralizing Powder for Teeth & Enamel Repair Fluoride-Free DIY Toothpaste Base with Stainless Steel Spoon
- Price
- $22.96
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 4mo ago

OraSafe Nano Hydroxyapatite Powder Pure n-Ha Raw Ingredient 42.5g (1.5 oz) for DIY Toothpaste Oral Care Formulations and Soap Making Fluoride Free
- Price
- $25.05
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 4mo ago

OraSafe Micro Hydroxyapatite Powder Pure MCHA Calcium Phosphate Ingredient 42.5g (1.5 oz) for DIY Tooth Powder Oral Care Formulations and Soap Making Fluoride Free
- Price
- $24.34
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
32 flat
Sellers
125
Est. top-5 brand share
53%
Top 20: 88%
Est. top-5 click share
35%
Top 20: 77%
Open market
42%
- Generic20%
- iReaLax11%
- XingXoom9%
- Living Well with Dr. Michelle8%
- OraSafe5%
- XYFSZDQJZHG5%
Demand
Hydroxyapatite Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Hydroxyapatite Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microcrystalline hydroxyapatite powder71K/yr
- hydroxyapatite powder64K/yr
- nano hydroxyapatite powder28K/yr
- microcrystalline hydroxyapatite31K/yr
- hydroxyapatite tooth powder18K/yr
- hydroxyapatite powder for teeth7K/yr
- tooth powder hydroxyapatite3K/yr
- remineralizing tooth powder hydroxyapatite4K/yr
- nano hydroxyapatite tooth powder4K/yr
- nano-hydroxyapatite powder4K/yr
Reviews and returns
What reviews say buyers love and hate about Hydroxyapatite Powder
We read the reviews and the return reasons for every product selling here.
“Not sure if safe for teeth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydroxyapatite Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









