Is hydroxocobalamin profitable to sell on Amazon United States?

The niche generates $412K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the hydroxocobalamin niche?

6 brands and 10 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in hydroxocobalamin?

Top complaints mined from reviews: Vitamin, Allergies, Value For Money. The return rate is 0.0%.

When does demand for hydroxocobalamin peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the hydroxocobalamin niche?

Listings span $8.32–$33.78; the average listing price is $22.94 (sweet spot $15–$100). The average incumbent carries 1,560 reviews — the moat a new listing must climb.

Hydroxocobalamin

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.94

avg listing price — sweet spot $15–$100

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.32–$33.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+40.6%

90-day search growth — must beat 0% to launch

Market size

Good$412K

$412K/yr · 154K searches

Review moat

Okay1,559.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Is hydroxocobalamin profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hydroxocobalamin is a $412K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

hydroxocobalamin market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $344K–$459K; units × avg price
Conversion rate: 11.6%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 5.6%
Avg brand age: 100 months
Avg seller age: 154 days

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Dr. Berg Nutritionals53%
Seeking Health22%
Pure Encapsulations12%
Source Naturals6%
Igennus Healthcare Nutrition4%
MONOHERB4%

hydroxocobalamin demand & seasonality

Weekly Amazon search volume, last 102 weeks — +40.6% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top hydroxocobalamin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hydroxocobalamin b1225K/yr +104.1%4.8% conv.
dr berg b1225K/yr +66.7%18.6% conv.
hydroxocobalamin27K/yr +5.0%4.3% conv.
b12 hydroxocobalamin13K/yr +97.6%4.1% conv.
hydroxycobalamin b1210K/yr +15.8%4.7% conv.
dr berg vitamin b128K/yr +35.2%16.8% conv.
hydroxycobalamin8K/yr +38.2%4.3% conv.
hydroxo b12 with folinic acid10K/yr -9.0%19.2% conv.
dr berg b12 methylcobalamin6K/yr +24.8%10.5% conv.
hydroxy b129K/yr -26.8%6.9% conv.

All search terms

Top hydroxocobalamin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Berg Natural Vitamin B12 1000 mcg (Hydroxocobalamin) 60 Capsules Energy Brain & Nervous System Support* w/B-Complex + Magnesium 4X Lab Tested GMO-Free No Fillers

Dr. Berg Nutritionals$23.004.8★308 rev

Seeking Health Hydroxo B12 with Folinic Acid - Supplement with Non-Methylated Form of Folate - Vitamin B12 Complex for Heart Health Support - 60 Lozenges

Seeking Health$25.704.6★684 rev

Seeking Health Hydroxo B12 - Vitamin B Supplement for Energy Support - Supplement with Folate to Support Methylation & Homocysteine Levels - 2000 mcg 60 Lozenges

Seeking Health$23.844.5★648 rev

Pure Encapsulations Adenosyl/Hydroxy B12 90s - High-Potency B Vitamin - for Energy Metabolism & Neurological Support* - Brain Support Supplement* - Vegan & Gluten Free - 90 Capsules

Pure Encapsulations$29.674.7★843 rev

Source Naturals HydroxoCobalamin Vitamin B-12 1 mg - 60 Cherry Flavored Lozenges

Source Naturals$8.324.6★182 rev

Newest

by launch date

Dr. Berg Natural Vitamin B12 1000 mcg (Hydroxocobalamin) 60 Capsules Energy Brain & Nervous System Support* w/B-Complex + Magnesium 4X Lab Tested GMO-Free No Fillers

Dr. Berg Nutritionals$23.00308 rev

3mo ago

Dr. Berg Natural Vitamin B1 B6 B12 Complex - Allithiamine Vitamin B1 Supplement with 8 Essential Vitamin B Complex for Men & Women Including Thiamin Niacin Folate Magnesium & More - 60 Capsules

Dr. Berg Nutritionals$25.924,061 rev

2y ago

Igennus Sublingual Vitamin B12 Complex 1000mcg 180 Tablets

Igennus Healthcare Nutrition$18.996,725 rev

4y ago

MONOHERB Hydroxo B12 Vitamin 5000mcg Hydroxocobalamin Hydroxy B12

MONOHERB$17.27122 rev

7y ago

Pure Encapsulations Adenosyl/Hydroxy B12 Liquid 30 mL - Supports Energy Metabolism & Neurological Health* - for Brain Support* - Gluten Free - Vegan - 1 Fl Oz

Pure Encapsulations$33.78464 rev

9y ago

What reviews say buyers love and hate about hydroxocobalamin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great quality and exactly as described”

Vitamin21%

“Best vitamins on the market”

Energy Level8%

“Awesome energy”

Value For Money4%

“value for the money”

Efficiency4%

“Work great”

Ingredients-Overall4%

“Great quality and ingredients”

Advertised Vs Actual Product3%

“It arrived as expected”

Taste-Overall3%

“Great taste and easy to use”

Sleep Quality3%

“Helps with sleep”

Natural Ingredients2%

“Naturally sourced”

What buyers complain about

Vitamin11%

“they are putting too high of doses in all the vitamins now”

Allergies8%

“I had a reaction to these”

Value For Money6%

“Too expensive”

Size-Overall5%

“the size is a little large than normal pill size”

Smell5%

“They smell horrible”

Side Effects5%

“Side effects”

Dosage4%

“Might need a high dose if insufficient”

Solubility4%

“It takes 6 minutes to dissolve”

Energy Level4%

“They do not last all day for the assistant for energy”

Functionality-Overall3%

“Didnt work”

Top return reasons

Acid Regulator/Stomach Ache Relief38%

Age Suitability25%

Vitamin25%

Functionality-Overall13%

Common hydroxocobalamin questions

Is hydroxocobalamin profitable to sell on Amazon United States?: The niche generates $412K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the hydroxocobalamin niche?: 6 brands and 10 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in hydroxocobalamin?: Top complaints mined from reviews: Vitamin, Allergies, Value For Money. The return rate is 0.0%.
When does demand for hydroxocobalamin peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.4× the quietest.
What does it cost to enter the hydroxocobalamin niche?: Listings span $8.32–$33.78; the average listing price is $22.94 (sweet spot $15–$100). The average incumbent carries 1,560 reviews — the moat a new listing must climb.