Hydrogen Peroxide Toothpaste
Worth a lookShows searches that convert (20.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$4.3M$4.3M/yr · 1.8M searches
Avg price
Okay$11.39avg listing price — sweet spot $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.03–$21.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,696.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Is hydrogen peroxide toothpaste profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hydrogen peroxide toothpaste is a $4.3M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hydrogen peroxide toothpaste market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 300K–400K
- avg 20,000–25,000/product
- Revenue / yr
- $3.4M–$4.6M
- units × avg price
- Conversion rate
- 20.6%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 130 days
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
278
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
0%
- Arm & Hammer65%
- Colgate32%
- Crest2%
- RED SEAL1%
hydrogen peroxide toothpaste demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 2.8×
Top hydrogen peroxide toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- arm and hammer toothpaste880K/yr
- colgate optic white pro series244K/yr
- baking soda toothpaste165K/yr
- toothpaste arm and hammer130K/yr
- hydrogen peroxide toothpaste63K/yr
- arm & hammer toothpaste41K/yr
- toothpaste baking soda36K/yr
- peroxide toothpaste37K/yr
- optic white pro series27K/yr
- peroxicare toothpaste28K/yr
Top hydrogen peroxide toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARM & HAMMER Advance White Toothpaste Teeth Whitening Baking Soda Toothpaste with Stain Defense Technology and Fluoride Clean Mint Flavor 6.0 Oz (4 Pack)
Arm & Hammer$13.574.7★10,075 rev
ARM & Hammer Peroxicare Toothpaste for Gum Health Baking Soda Toothpaste Clean Mint 6.0 oz (Pack of 4
Arm & Hammer$12.934.8★21,857 rev
Colgate Optic White Pro Series High Impact White 3 Pack Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine Brilliant Mint Flavor 3.0 OZ
Colgate$21.094.6★760 rev
ARM & HAMMER Complete Care Toothpaste Teeth Whitening Toothpaste Fluoride Whole Mouth Protection Fresh Mint Flavor 6.0 oz (Pack of 1)
Arm & Hammer$4.034.8★6,831 rev
ARM & HAMMER Advance White Baking Soda & Peroxide Toothpaste Extreme Whitening 4.3 oz (Pack of 2)
Arm & Hammer$8.364.7★778 rev
Newest
by launch dateColgate Optic White Pro Series High Impact White 3 Pack Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine Brilliant Mint Flavor 3.0 OZ
Colgate$21.09760 rev
Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste Teeth Whitening Toothpaste Effectively Removes Tea Coffee and Wine Stains Enamel-Safe for Daily Use 3 Pack 3.0 oz
Colgate$17.992,201 rev
Red Seal Fluoride Free Toothpaste - Baking Soda - Herbal & Mineral Formula Vegan-Friendly Cruelty-Free SLS and Paraben-Free No Artificial Flavors NATRUE Certified Natural Dry Mouth Relief
RED SEAL$9.162,897 rev
ARM & Hammer Toothpaste Plus TheraBreath Breath Fresheners ICY Mint Flavor Teeth Whitening Toothpaste Anticavity Fluoride for Bad Breath 5.5 Oz (Pack of 2)
Arm & Hammer$7.383,539 rev
Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste 3.8 oz Anticavity Fluoride Toothpaste 4% Hydrogen Peroxide Active Whitening Protection
Crest$8.193,245 rev
Trending
90-day click momentum
Colgate Optic White Pro Series Vividly Fresh Hydrogen Peroxide Toothpaste Teeth Whitening Toothpaste Effectively Removes Tea Coffee and Wine Stains Enamel-Safe for Daily Use 3.0 oz
Colgate$8.504.4★
Colgate Optic White Pro Series High Impact White 3 Pack Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine Brilliant Mint Flavor 3.0 OZ
Colgate$21.094.6★
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste Pack Teeth Whitening Toothpaste Enamel-Safe Hydrogen Peroxide Formula Helps Remove Tea Coffee and Wine Stains Icy Fresh 3 Pack 3.2 oz
Colgate$12.254.7★
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste Teeth Whitening Toothpaste Pack Enamel-Safe Formula Helps Remove Tea Coffee and Wine Stains Sparkling White 3 Pack 3.2 oz
Colgate$11.534.7★
Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste Teeth Whitening Toothpaste Effectively Removes Tea Coffee and Wine Stains Enamel-Safe for Daily Use 3 Pack 3.0 oz
Colgate$17.994.7★
What reviews say buyers love and hate about hydrogen peroxide toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Whitening works”
“Great deal”
“Good quality and came on time”
“cleans very well”
“Helps a lot with the sensitivity I have with my teeth”
“Does what is says”
“Super effective”
“keeps my breath so fresh”
“Easy to Use”
“Whitens good”
What buyers complain about
“Not worth the price”
“Not effective”
“Deceptive advertisement”
“wrong size”
“most either didn't effect the staining”
“Horrific smell”
“Irritated my skin”
“Even worse, there is an ingredients list on the page,”
“Just an awful product”
“So I experience burning sensation”
Top return reasons
Common hydrogen peroxide toothpaste questions
- Is hydrogen peroxide toothpaste profitable to sell on Amazon United States?
- The niche generates $4.3M/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hydrogen peroxide toothpaste niche?
- 4 brands and 278 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hydrogen peroxide toothpaste?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for hydrogen peroxide toothpaste peak?
- Demand peaks in Feb–Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the hydrogen peroxide toothpaste niche?
- Listings span $4.03–$21.78; the average listing price is $11.39 (sweet spot $15–$100). The average incumbent carries 10,697 reviews — the moat a new listing must climb.