Hydrogen Peroxide Toothpaste

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+15.5%

Conversion, latest week

20.6%

Market size, estimated

$4.3Ma year

Peak month

February2.8× the quietest month

Top search term

arm and hammer toothpaste880K searches a year

Listings sell for $11.39 on average, from $4.03 to $21.78. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $11.39 that is $228K to $285K a year per listing.

Average price

$11.39under the $15 to $100 sweet spot

Price range

$4.03–$21.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

$228K–$285K

Returns

0.2%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Toothpaste. It carries 10,697 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#149in Toothpaste

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

10,697per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months