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Hydrogen Peroxide Mouthwash

Maybe

An estimated 0.2% of orders come back. But the average product has 10,609 reviews to catch up to, so Hydrogen Peroxide Mouthwash is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$679K/yr450K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
54%top-5 click share · 13 brands · 101 sellers

Flapen Score

Hydrogen Peroxide Mouthwash against its category

The dotted line is the Health & Household average. Past it, Hydrogen Peroxide Mouthwash is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrogen Peroxide Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Hydrogen Peroxide Mouthwash 450K times last year and spent an estimated $679K. The top 5 brands take 83% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $679K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
11.6%
Market size, estimated
$679Ka year
Top search term
hydrogen peroxide mouthwash109K searches a year

02 · Price

A sale here is worth $12.96.

Listings sell for $12.96 on average, from $3.51 to $29.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $12.96 that is $26K to $32K a year per listing.

Average price
$12.96under the $15 to $100 sweet spot
Price range
$3.51–$29.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$26K–$32K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Mouthwash. It carries 10,609 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#100in Mouthwash
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
10,609per listing
Listings tracked
30

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
77 months

Products

Top Hydrogen Peroxide Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

101

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

13%

  • Brand 155%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 13%)

Demand

Hydrogen Peroxide Mouthwash search demand

Weekly searches over the year. Pick a range.

10K6KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Hydrogen Peroxide Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrogen peroxide mouthwash109K/yr
  • colgate mouthwash91K/yr
  • peroxide mouthwash84K/yr
  • colgate optic white mouthwash31K/yr
  • colgate total mouthwash26K/yr
  • optic white mouthwash13K/yr
  • mouthwash colgate11K/yr
  • hydrogen peroxide oral rinse8K/yr
  • hydrogen peroxide mouth rinse8K/yr
  • colgate whitening mouthwash9K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrogen Peroxide Mouthwash

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.2%of orders come back
“Its expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hydrogen Peroxide Mouthwash questions

Answered from the same tracked data.