Hydrogen Peroxide Mouthwash
MaybeAn estimated 0.2% of orders come back. But the average product has 10,609 reviews to catch up to, so Hydrogen Peroxide Mouthwash is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $679K/yr450K searches / yr
- 90-day growth
- +11.6%search demand this quarter
- Competition
- 54%top-5 click share · 13 brands · 101 sellers
Flapen Score
Hydrogen Peroxide Mouthwash against its category
The dotted line is the Health & Household average. Past it, Hydrogen Peroxide Mouthwash is stronger. Inside it, weaker.
Market
The Hydrogen Peroxide Mouthwash market on Amazon at a glance
Shoppers on Amazon United States searched for Hydrogen Peroxide Mouthwash 450K times last year and spent an estimated $679K. The top 5 brands take 83% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $679K a year.
- Searches, last 12 months
- 450K
- Growth, 90 days vs prior 90
- +11.6%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $679Ka year
- Top search term
- hydrogen peroxide mouthwash109K searches a year
02 · Price
A sale here is worth $12.96.
Listings sell for $12.96 on average, from $3.51 to $29.09. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $12.96 that is $26K to $32K a year per listing.
- Average price
- $12.96under the $15 to $100 sweet spot
- Price range
- $3.51–$29.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $26K–$32K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Mouthwash. It carries 10,609 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Mouthwash
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 10,609per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Hydrogen Peroxide Mouthwash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colgate Optic White Advanced Teeth Whitening Mouthwash 3 Pack 2% Hydrogen Peroxide Alcohol-Free and Enamel Safe ICY Fresh Mint 32 Oz
- Price
- $16.54
- Rating
- 4.6/5
- Reviews
- 6,957
- Age
- 8y ago

Colgate Peroxyl Alcohol Free Mouthwash with 1.5% Hydrogen Peroxide Mouth Sore Rinse for Canker Sores Oral Irritations and Burns Mild Mint 16.9 fl oz Bottle
- Price
- $9.65
- Rating
- 4.7/5
- Reviews
- 42,237
- Age
- 10y ago

Colgate Total Alcohol Free Mouthwash Peppermint for Bad Breath Helps Prevent Gingivitis and Plaque 3 Pack 33.8 Oz Each
- Price
- $16.56
- Rating
- 4.7/5
- Reviews
- 11,569
- Age
- 8y ago

Heritage Store Hydrogen Peroxide Mouthwash - Daily Oral Care - Eucalyptus and Fresh Mint Mouth Wash - Gentle Bubbling Action for Clean Healthy Gums and a Fresh Mouth Sweetened with Xylitol 16oz
- Price
- $10.84
- Rating
- 4.6/5
- Reviews
- 786
- Age
- 14y ago

Colgate Peroxyl Alcohol Free Mouthwash with 1.5% Hydrogen Peroxide Mouth Sore Rinse for Canker Sores Oral Irritations and Burns Mild Mint 8.4 fl oz Bottle
- Price
- $7.00
- Rating
- 4.7/5
- Reviews
- 42,237
- Age
- 15y ago
Trending
estimated 90-day click momentum
Hismile iD Stain Whitening Mouthwash Gunk Removing Mouthwash for Fresh Breath Hydrogen Peroxide Mouthwash to Promote Whiter Teeth Peroxide Rinse with Essential Oils 237ml
- Price
- $19.19
- Rating
- 4.3/5
- Reviews
- 2,733
- Age
- 6mo ago

Colgate Total Advanced Pro-Shield Mouthwash Peppermint - 60mL
- Price
- $5.83
- Rating
- 4.7/5
- Reviews
- 11,569
- Age
- 5y ago

CloSYS Healthy Gums Mouthwash 32 Fl Oz Antiplaque Anti-Gingivitis Mouthwash Non-Burning Non-Irritating
- Price
- $13.66
- Rating
- 4.5/5
- Reviews
- 4,858
- Age
- 3y ago

Colgate Peroxyl Alcohol Free Mouthwash with 1.5% Hydrogen Peroxide Mouth Sore Rinse for Canker Sores Oral Irritations and Burns Mild Mint 8.4 fl oz Bottle
- Price
- $7.00
- Rating
- 4.7/5
- Reviews
- 42,237
- Age
- 15y ago

Prevention Daily Care Mouthwash Hydrogen Peroxide Rinse 16 oz 2-Pack
- Price
- $19.46
- Rating
- 4.6/5
- Reviews
- 1,853
- Age
- 6y ago
Newest
by launch date
Hismile iD Stain Whitening Mouthwash Gunk Removing Mouthwash for Fresh Breath Hydrogen Peroxide Mouthwash to Promote Whiter Teeth Peroxide Rinse with Essential Oils 237ml
- Price
- $19.19
- Rating
- 4.3/5
- Reviews
- 2,733
- Age
- 6mo ago

CloSYS Hydrogen Peroxide Mouthwash 16 oz Canker Sore Mouthwash Alcohol-Free Non-Burning Cleanses and Heals Mouth Sore Rinse
- Price
- $15.36
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 1y ago

Sensodyne Pronamel Intensive Enamel Repair Alcohol-Free Mouthwash to Help Actively Repair Enamel and Protect Against Cavities Extra Fresh 16.9 fl oz (3 Pack)
- Price
- $17.88
- Rating
- 4.8/5
- Reviews
- 3,739
- Age
- 2y ago

CloSYS Healthy Gums Mouthwash 32 Fl Oz Antiplaque Anti-Gingivitis Mouthwash Non-Burning Non-Irritating
- Price
- $13.66
- Rating
- 4.5/5
- Reviews
- 4,858
- Age
- 3y ago

Colgate Peroxyl Antiseptic Mouth Sore Rinse Alcohol Free 1.5% Hydrogen Peroxide Mild Mint 8.45 Ounce (Pack of 6)
- Price
- $29.09
- Rating
- 4.7/5
- Reviews
- 42,237
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
101
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 90%
Open market
13%
- Colgate55%
- HERITAGE STORE11%
- PHS Brands6%
- Crest6%
- Amazon Basics5%
- Oral-B4%
- Open — no brand owns it (7 brands, 13%)
Demand
Hydrogen Peroxide Mouthwash search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hydrogen Peroxide Mouthwash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hydrogen peroxide mouthwash109K/yr
- colgate mouthwash91K/yr
- peroxide mouthwash84K/yr
- colgate optic white mouthwash31K/yr
- colgate total mouthwash26K/yr
- optic white mouthwash13K/yr
- mouthwash colgate11K/yr
- hydrogen peroxide oral rinse8K/yr
- hydrogen peroxide mouth rinse8K/yr
- colgate whitening mouthwash9K/yr
Reviews and returns
What reviews say buyers love and hate about Hydrogen Peroxide Mouthwash
We read the reviews and the return reasons for every product selling here.
“Its expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydrogen Peroxide Mouthwash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









