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Hydrogen

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -35.4% this quarter, so Hydrogen is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$378K/yr238K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
83%top-5 click share · 8 brands · 23 sellers

Flapen Score

Hydrogen against its category

The dotted line is the Health & Household average. Past it, Hydrogen is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrogen market on Amazon at a glance

Shoppers on Amazon United States searched for Hydrogen 238K times last year and spent an estimated $378K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
4.7%
Market size, estimated
$378Ka year
Peak month
October3.6× the quietest month
Top search term
molecular hydrogen water60K searches a year

02 · Price

A sale here is worth $33.70.

Listings sell for $33.70 on average, from $22.34 to $63.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $33.70 that is $51K to $67K a year per listing.

Average price
$33.70inside the $15 to $100 sweet spot
Price range
$22.34–$63.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
$51K–$67K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #354 within Magnesium. It carries 1,056 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#354in Magnesium
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
1,056per listing
Listings tracked
11

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Hydrogen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 138%
  • Brand 226%
  • Brand 316%
  • Brand 412%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Hydrogen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 3.6×

Search terms

Top Hydrogen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molecular hydrogen water60K/yr
  • elevate water6K/yr
  • phm3K/yr
  • phm hydrogen water tablets77K/yr
  • cymbiotika hydrogen tablets5K/yr
  • elevate hydrogen water4K/yr
  • hfactor hydrogen water3K/yr
  • gary brecka hydrogen water3K/yr
  • pmh hydrogen water tablets6K/yr
  • phm hydrogen tablets5K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrogen

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“tastes nasty”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hydrogen questions

Answered from the same tracked data.