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Hydroflask Cleaning Kit

Fail

Shoppers spend an estimated $78K a year here, so Hydroflask Cleaning Kit is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$78K/yr59K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
63%top-5 click share · 12 brands · 252 sellers

Flapen Score

Hydroflask Cleaning Kit against its category

The dotted line is the Health & Household average. Past it, Hydroflask Cleaning Kit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydroflask Cleaning Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Hydroflask Cleaning Kit 59K times last year and spent an estimated $78K. The top 5 brands take 83% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
11.9%
Market size, estimated
$78Ka year
Peak month
September1.4× the quietest month
Top search term
hydroflask cleaning kit10K searches a year

02 · Price

A sale here is worth $11.02.

Listings sell for $11.02 on average, from $4.45 to $19.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.02 that is $3K to $6K a year per listing.

Average price
$11.02under the $15 to $100 sweet spot
Price range
$4.45–$19.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Brushes. It carries 9,976 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#136in Brushes
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
9,976per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hydroflask Cleaning Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

252

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Brand 131%
  • Brand 219%
  • Brand 315%
  • Brand 412%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 13%)

Demand

Hydroflask Cleaning Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hydroflask Cleaning Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydroflask cleaning kit10K/yr
  • hydroflask bottle brush10K/yr
  • hydroflask brush7K/yr
  • hydroflask cleaning brush4K/yr
  • hydro flask bottle brush4K/yr
  • hydro flask cleaning kit4K/yr
  • hydroflask cleaner5K/yr
  • hydro flask cleaner4K/yr
  • hydro flask brush3K/yr
  • hydro flask cleaning brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Hydroflask Cleaning Kit

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Ease Of Cleaning”
0.8%of orders come back
“Doesn't clean well”
A buyer, on “Ease Of Cleaning”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hydroflask Cleaning Kit questions

Answered from the same tracked data.