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Hydroflask Bottle Brush

Fail

Prices span $4.45–$15.45, mostly outside the sweet spot, so Hydroflask Bottle Brush is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$40K/yr37K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
61%top-5 click share · 12 brands · 250 sellers

Flapen Score

Hydroflask Bottle Brush against its category

The dotted line is the Health & Household average. Past it, Hydroflask Bottle Brush is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydroflask Bottle Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Hydroflask Bottle Brush 37K times last year and spent an estimated $40K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
10.0%
Market size, estimated
$40Ka year
Peak month
August1.9× the quietest month
Top search term
hydroflask bottle brush10K searches a year

02 · Price

A sale here is worth $10.84.

Listings sell for $10.84 on average, from $4.45 to $15.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $10.84 that is $3K to $5K a year per listing.

Average price
$10.84under the $15 to $100 sweet spot
Price range
$4.45–$15.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #159 within Brushes. It carries 5,831 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
1.4%
Average rank
#159in Brushes
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
5,831per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hydroflask Bottle Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

250

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

15%

  • Brand 135%
  • Brand 216%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Hydroflask Bottle Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Hydroflask Bottle Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydroflask bottle brush10K/yr
  • hydroflask brush7K/yr
  • hydroflask cleaning brush4K/yr
  • hydro flask bottle brush4K/yr
  • yeti bottle brush3K/yr
  • hydro flask brush3K/yr
  • hydro flask cleaning brush3K/yr
  • hydroflask cleaner brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Hydroflask Bottle Brush

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Ease Of Cleaning”
0.9%of orders come back
“Doesn't clean well”
A buyer, on “Ease Of Cleaning”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hydroflask Bottle Brush questions

Answered from the same tracked data.