Hydrocortisone Ointment
Skip itPrices mostly outside the sweet spot ($3.73–$15.18) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good$381K$381K/yr · 242K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,596.46avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.12avg listing price — sweet spot $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.73–$15.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Is hydrocortisone ointment profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hydrocortisone ointment is a $381K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hydrocortisone ointment market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $406K–$487K
- units × avg price
- Conversion rate
- 19.4%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
66
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
4%
- Cortizone 1032%
- AVEDANA28%
- Amazon Basic Care13%
- Globe9%
- Aquaphor9%
- Trifecta Pharmaceuticals USA6%
- Open — no brand owns it (1 brand, 4%)
hydrocortisone ointment demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top hydrocortisone ointment search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hydrocortisone ointment143K/yr
- cortisone ointment31K/yr
- cortizone 10 ointment15K/yr
- hydrocortisone ointment 1 percent6K/yr
- hydrocortisone gel7K/yr
- hydrocortisone 1% ointment6K/yr
- 1% hydrocortisone ointment6K/yr
- anti itch ointment6K/yr
- hydrocortisone ointment maximum strength6K/yr
- steroid ointment4K/yr
Top hydrocortisone ointment products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVEDANA Hydrocortisone Ointment 1% USP Maximum Strength - 1oz Anti Itch Ointment for Fast Relief - Soothing and Calming Waterproof Formula with Aloe Vera
AVEDANA$7.094.7★1,529 rev
Cortizone-10 Maximum Strength Water Resistant Itch Relief Ointment 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.784.7★12,493 rev
Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)
Amazon Basic Care$3.954.6★19,125 rev
Globe (4 Pack) Hydrocortisone Maximum Strength Transparent Ointment 1% 1 oz Anti-Itch Topical Ointment for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More
Globe$8.014.4★273 rev
(3 Pack) Globe Hydrocortisone Maximum Strength Transparent Ointment 1% 1 oz Anti-Itch Topical Ointment for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More
Trifecta Pharmaceuticals USA$8.044.6★2,586 rev
Newest
by launch date
Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.668,026 rev
Globe (4 Pack) Hydrocortisone Maximum Strength Transparent Ointment 1% 1 oz Anti-Itch Topical Ointment for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More
Globe$8.01273 rev
Cortizone-10 Water Resistant Anti-Itch Ointment 1 Ounce
Cortizone 10$3.73331 rev
Cortizone-10 Maximum Strength Water Resistant Itch Relief Ointment 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.7812,493 rev
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.4011,444 rev
Trending
90-day click momentumCortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.404.7★
Aquaphor Childrens Itch Relief Ointment 1% Hydrocortisone Anti Itch Ointment for Skin Irritation Insect Bites Psoriasis Skin Rashes Eczema & Poison Ivy Fragrance Free 1 Oz Tube Pack of 2
Aquaphor$15.184.8★
Globe (4 Pack) Hydrocortisone Maximum Strength Transparent Ointment 1% 1 oz Anti-Itch Topical Ointment for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More
Globe$8.014.4★
Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)
Amazon Basic Care$3.954.6★
Globe Hydrocortisone Maximum Strength Transparent Ointment 1% 1 oz | Anti-Itch Topical Ointment for Redness Swelling Itching Rash Dermatitis Bug/Mosquito Bites Eczema Hemorrhoids & More
Globe Pharmacy$4.494.6★
What reviews say buyers love and hate about hydrocortisone ointment
What buyers praise and complain about, mined from review topics.What buyers love
“Great for allergies”
“Helps Itching”
“Just as good as name brand”
“Works perfectly”
“Great value”
“AS advertised”
“Works great on skin”
“I also like that it includes moisturizers”
“Easy to use”
“Easy to apply”
What buyers complain about
“I have a couple dry itchy spots”
“It works poorly”
“used and returned by someone else”
“It doesn't fully take away the itch”
“The cream does not have a strong scent”
“Cheap”
“Super greasy”
“Had what it looked like a fungus”
“Doesn't help much with mosquito bites”
“Total waste of money”
Top return reasons
Common hydrocortisone ointment questions
- Is hydrocortisone ointment profitable to sell on Amazon United States?
- The niche generates $381K/yr across 13 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the hydrocortisone ointment niche?
- 7 brands and 66 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in hydrocortisone ointment?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Product Condition. The return rate is 0.1%.
- When does demand for hydrocortisone ointment peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the hydrocortisone ointment niche?
- Listings span $3.73–$15.18; the average listing price is $8.12 (sweet spot $15–$100). The average incumbent carries 8,596 reviews — the moat a new listing must climb.