Is hydrocortisone cream profitable to sell on Amazon United States?

The niche generates $5.9M/yr across 14 tracked products. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the hydrocortisone cream niche?

8 brands and 54 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in hydrocortisone cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.

When does demand for hydrocortisone cream peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the hydrocortisone cream niche?

Listings span $3.93–$19.16; the average listing price is $8.41 (sweet spot $15–$100). The average incumbent carries 10,128 reviews — the moat a new listing must climb.

Hydrocortisone Cream

Worth a look

Shows searches that convert (20.8% search→purchase), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Conversion

Incredible20.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$5.9M

$5.9M/yr · 3.4M searches

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Price range

Okay$3.93–$19.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.41

avg listing price — sweet spot $15–$100

Review moat

Bad10,128.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Is hydrocortisone cream profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hydrocortisone cream is a $5.9M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

hydrocortisone cream market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 600K–800K; avg 40,000–50,000/product
Revenue / yr: $5.0M–$6.7M; units × avg price
Conversion rate: 20.8%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.0%
Avg brand age: 78 months
Avg seller age: 140 days

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Amazon Basic Care43%
Cortizone 1031%
CeraVe8%
Globe7%
MED PRIDE4%
CareAll3%
Open — no brand owns it (2 brands, 4%)

hydrocortisone cream demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top hydrocortisone cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hydrocortisone cream1.8M/yr +17.9%20.4% conv.
hydrocortisone469K/yr +21.1%16.4% conv.
cortisone cream350K/yr -4.5%22.9% conv.
hydrocortisone cream maximum strength183K/yr +16.0%20.8% conv.
hydrocortisone cream 1 percent62K/yr +30.9%21.2% conv.
1% hydrocortisone cream71K/yr +31.7%20.9% conv.
steroid cream60K/yr +6.7%9.4% conv.
cortisone55K/yr +21.5%15.3% conv.
hidrocortisona34K/yr +29.3%7.1% conv.
hydrocortisone 1% cream32K/yr +30.1%20.4% conv.

All search terms

Top hydrocortisone cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)

Amazon Basic Care$3.934.6★19,017 rev

Cortizone-10 Maximum Strength Intensive Healing Itch Relief Lotion for Eczema 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Minor Skin Irritations Rashes and Inflammation Due to Eczema 3.5 oz

Cortizone 10$8.844.7★30,994 rev

Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz

Cortizone 10$8.394.7★11,380 rev

Amazon Basic Care Maximum Strength 1% Hydrocortisone Anti-Itch Lotion for Eczema Relief Intensive Healing Redness and Rashes 3.5 ounce (Pack of 1)

Amazon Basic Care$6.714.6★19,017 rev

CeraVe 1% Hydrocortisone Anti-Itch Cream Fragrance-Free Relief for Eczema-Prone & Dry Skin 1 Ounce

CeraVe$9.154.6★12,921 rev

Newest

by launch date

Taro Hydrocortisone Cream 1% with Soothing Aloe (2 Fl Oz) Fast-Acting Maximum Strength Anti-Itch Relief for Eczema Psoriasis Rashes Hives Bug Bites & Irritated Skin Dye Free

TARO$7.89317 rev

1y ago

Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz

Cortizone 10$8.657,852 rev

2y ago

CareAll Hydrocortisone 1% 1oz Tube (Pack of 4) Maximum Strength Anti-Itch Cream Relief from Itching and Redness from Bug Bites Eczema Psoriasis Poison Ivy Oak and Sumac

CareAll$6.581,127 rev

2y ago

Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz

Cortizone 10$8.3911,380 rev

3y ago

Globe 1% Hydrocortisone Cream Bulk 16 Oz Maximum Strength Itch Relief for Eczema Dermatitis Rashes Mosquito Bites

Globe$16.211,939 rev

4y ago

What reviews say buyers love and hate about hydrocortisone cream

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Great Value”

Itch Relief12%

“Helps Itching”

Quality-Overall12%

“Just as good as name brand”

Allergies11%

“Great for skin allergies”

Efficiency8%

“Works ok”

Advertised Vs Actual Product7%

“AS advertised”

Skin Health3%

“Works great on skin”

Ease Of Use2%

“Easy to use”

Size-Overall2%

“Good size tube”

Inflammation2%

“It does the job as an anti-inflammatory medication”

What buyers complain about

Allergies26%

“Irritates my skin”

Functionality-Overall8%

“It barely works”

Smell6%

“smells like chemicals”

Itch Relief5%

“itching drives me crazy”

Product Condition4%

“This item was used and open box”

Quality-Overall3%

“Terrible quality”

Thickness2%

“It also feels a bit thick on the skin”

Advertised Vs Actual Product2%

“only giving 3 stars because of false advertising”

Texture/Consistency-Overall2%

“Gritty texture”

Size-Overall2%

“much bigger package than expected”

Top return reasons

Product Condition35%

Functionality-Overall22%

Size-Overall9%

Advertised Vs Actual Product8%

Value For Money6%

Ingredients-Overall4%

Defective Material/Parts2%

Skin Health2%

Leak-Proof1%

Suitability Combination Skin1%

Common hydrocortisone cream questions

Is hydrocortisone cream profitable to sell on Amazon United States?: The niche generates $5.9M/yr across 14 tracked products. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the hydrocortisone cream niche?: 8 brands and 54 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in hydrocortisone cream?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
When does demand for hydrocortisone cream peak?: Demand peaks in Jul; the busiest month runs 1.8× the quietest.
What does it cost to enter the hydrocortisone cream niche?: Listings span $3.93–$19.16; the average listing price is $8.41 (sweet spot $15–$100). The average incumbent carries 10,128 reviews — the moat a new listing must climb.