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Hydrocortisone Cream

Maybe

Buyers convert on 20.8% of searches. But the top 5 brands take 93% of clicks, so Hydrocortisone Cream is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$5.9M/yr3.4M searches / yr
90-day growth
+16.1%search demand this quarter
Competition
70%top-5 click share · 8 brands · 54 sellers

Flapen Score

Hydrocortisone Cream against its category

The dotted line is the Health & Household average. Past it, Hydrocortisone Cream is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrocortisone Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Hydrocortisone Cream 3.4M times last year and spent an estimated $5.9M. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 20.8% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.9M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
20.8%
Market size, estimated
$5.9Ma year
Peak month
July1.8× the quietest month
Top search term
hydrocortisone cream1.8M searches a year

02 · Price

A sale here is worth $8.41.

Listings sell for $8.41 on average, from $3.93 to $19.16. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 40,000 to 50,000 of them. At $8.41 that is $336K to $421K a year per listing.

Average price
$8.41under the $15 to $100 sweet spot
Price range
$3.93–$19.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
40,000–50,000
Revenue per listing a year
$336K–$421K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #15 within Eczema, Psoriasis & Rosacea Care. It carries 10,128 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#15in Eczema, Psoriasis & Rosacea Care
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
10,128per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Hydrocortisone Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

54

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Brand 143%
  • Brand 231%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Hydrocortisone Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Hydrocortisone Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrocortisone cream1.8M/yr
  • hydrocortisone469K/yr
  • cortisone cream350K/yr
  • hydrocortisone cream maximum strength183K/yr
  • hydrocortisone cream 1 percent62K/yr
  • 1% hydrocortisone cream71K/yr
  • steroid cream60K/yr
  • cortisone55K/yr
  • hidrocortisona34K/yr
  • hydrocortisone 1% cream32K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrocortisone Cream

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
26%of negative reviews mention “Allergies”
0.1%of orders come back
“Irritates my skin”
A buyer, on “Allergies”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hydrocortisone Cream questions

Answered from the same tracked data.