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Hydrocolloid Bandages

Pass

Hydrocolloid Bandages scores 67 out of 100, a Pass. Shoppers spend an estimated $2.5M a year here, search demand grew +8.4% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 14,768 Health & Household niches · +18 vs the category median of 49
Market size
$2.5M/yr1.9M searches / yr
90-day growth
+8.4%search demand this quarter
Competition
38%top-5 click share · 21 brands · 76 sellers

Flapen Score

Hydrocolloid Bandages against its category

The dotted line is the Health & Household average. Past it, Hydrocolloid Bandages is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrocolloid Bandages market on Amazon at a glance

Shoppers on Amazon United States searched for Hydrocolloid Bandages 1.9M times last year and spent an estimated $2.5M. The top 5 brands take 68% of clicks. Demand peaks in Jun. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
12.2%
Market size, estimated
$2.5Ma year
Peak month
June1.9× the quietest month
Top search term
hydrocolloid bandages1.2M searches a year

02 · Price

A sale here is worth $10.55.

Listings sell for $10.55 on average, from $4.95 to $23.28. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At $10.55 that is $53K to $63K a year per listing.

Average price
$10.55under the $15 to $100 sweet spot
Price range
$4.95–$23.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
5,000–6,000
Revenue per listing a year
$53K–$63K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #60 within Bandages & Bandaging Supplies. It carries 3,342 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#60in Bandages & Bandaging Supplies
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,342per listing
Listings tracked
37

04 · Newcomers

14 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
14Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hydrocolloid Bandages products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

76

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

38%

Top 20: 85%

Open market

27%

  • Brand 140%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Hydrocolloid Bandages search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Search terms

Top Hydrocolloid Bandages search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrocolloid bandages1.2M/yr
  • hydrocolloid250K/yr
  • hydrocolloid dressing77K/yr
  • hydrocolloid bandage58K/yr
  • colloidal bandages41K/yr
  • hydrocolloid gel bandages53K/yr
  • band aid hydro seal32K/yr
  • bandaid hydro seal bandages26K/yr
  • large hydrocolloid bandages25K/yr
  • hydroseal bandaid28K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrocolloid Bandages

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
22%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“No adhesion”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hydrocolloid Bandages questions

Answered from the same tracked data.