Hydrangea Napkins

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months

278K

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

4.8%

Market size, estimated

$134Ka year

Peak month

November1.3× the quietest month

Top search term

caspari cocktail napkins100K searches a year

Listings sell for $10.18 on average, from $5.48 to $35.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $10.18 that is $0 to $1K a year per listing.

Average price

$10.18under the $15 to $100 sweet spot

Price range

$5.48–$35.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.3%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #1,038 within Disposable Napkins. It carries 75 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

80%

Out of stock, average day

9.7%

Average rank

#1,038in Disposable Napkins

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

75per listing

Listings tracked

115

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months