Is hydrangea napkins profitable to sell on Amazon United States?

The niche generates $134K/yr across 115 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the hydrangea napkins niche?

23 brands and 39 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in hydrangea napkins?

Top complaints mined from reviews: Color, Thickness, Material Quality. The return rate is 1.3%.

When does demand for hydrangea napkins peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the hydrangea napkins niche?

Listings span $5.48–$35.53; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.

Hydrangea Napkins

Worth a look

Shows a thin review moat (75 avg reviews), but strong incumbent ratings (4.8★) keeps it on the watch list.

Review moat

Incredible74.83

avg incumbent reviews — the moat a new listing must climb

Competition

Incredible19%

top-5 click share — an open shelf

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Good$5.48–$35.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.18

avg listing price — sweet spot $15–$100

Market size

Okay$134K

$134K/yr · 278K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Is hydrangea napkins profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hydrangea napkins is a $134K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hydrangea napkins market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 0–100/product
Revenue / yr: $153K–$204K; units × avg price
Conversion rate: 4.8%
Avg BSR: #1,038
Page quality: 0%
Prime: 80%
Sponsored: 47%
Out of stock: 9.7%
Avg brand age: 29 months
Avg seller age: 175 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

89%

Top 20: 99%

Top-5 click share

19%

Top 20: 49%

Open market

10%

Caspari76%
ForYourParty.com4%
Dunzoom3%
xo, Fetti3%
NatNarr2%
Stxy's2%
Open — no brand owns it (17 brands, 10%)

hydrangea napkins demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top hydrangea napkins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

caspari cocktail napkins100K/yr +6.9%5.6% conv.
caspari napkins70K/yr -6.0%2.7% conv.
caspari43K/yr +9.4%1.4% conv.
martini napkins24K/yr -21.8%4.2% conv.
martini cocktail napkins10K/yr -12.6%4.2% conv.
caspari paper napkins8K/yr +12.9%1.9% conv.
a tiny bit older napkins7K/yr -15.4%1.7% conv.
tiny bit older napkins6K/yr -14.9%2.2% conv.
a tiny bit older birthday napkins5K/yr -34.0%1.6% conv.
tini bit older napkins3K/yr -0.7%3.4% conv.

All search terms

Top hydrangea napkins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Caspari Tobacco Leaf Ivory Paper Cocktail Napkins Pack of 20

Caspari$7.594.8★502 rev

Caspari American Flags and Hydrangeas Paper Luncheon Napkins 20 Per Package

Caspari$9.084.9★83 rev

Caspari Limoncello Paper Cocktail Napkins - 20 Per Box

Caspari$6.504.6★24 rev

Caspari Hummingbird Trellis Paper Cocktail Napkins - 20 Per Package

Caspari$6.874.7★190 rev

Caspari Linen Border Paper Cocktail Napkins in Light Blue - 20 Per Package

Caspari$6.774.7★50 rev

Newest

by launch date

NatNarr 50 Pcs Martini Napkins 6.5 x 6.5 Inch A Tini Bit Older Birthday Decorations Martini Bow Bachelorette Cocktail Napkins Bar Beverage Paper Napkin for Birthday Engagement Bridal Shower

NatNarr$7.8279 rev

6mo ago

For Your Party A Tini Bit Older Birthday Cocktail Napkins 3-Ply Disposable Beverage Napkins with Martini Design Full Color 20 Count for Adult Birthday Party Decor

ForYourParty.com$12.934 rev

8mo ago

For Your Party Talk Dirty To Me Cocktail Napkins 3-Ply Disposable Beverage Napkins with Martini Glass Design Full Color Party Napkins 20 Count for Bachelorette Birthday & Cocktail Party Decor

ForYourParty.com$12.797 rev

9mo ago

xo Fetti Martini Napkins Extra Dirty - 25 count | Tini Bit Older Birthday Decorations Bachelorette Bikinis And Martinis Dirty Thirty Olive Vegas Poker

xo, Fetti$14.0515 rev

10mo ago

Stxys Martini Cocktail Napkins Paper A Tiny Bit Older Party 65ct

Stxy's$12.8642 rev

1y ago

What reviews say buyers love and hate about hydrangea napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Great quality and colors are vibrant”

Color16%

“Beautiful vibrant colors”

Design-Overall9%

“Pretty design”

Value For Money6%

“fair price”

Advertised Vs Actual Product6%

“Better than expected”

Thickness5%

“Thickness is great”

Gifting Purpose4%

“A dear friend sent me them as a gift”

Size-Overall3%

“They do match my placemats nicely”

Material Quality2%

“Look like linen, plain”

Brightness/Shine/Glow2%

“They are bright and so cute”

What buyers complain about

Color21%

“Theses are NOT the colors as shown”

Thickness15%

“they are much thicker than I thought they would be”

Material Quality13%

“feel a little cheap”

Value For Money13%

“Crackers over priced”

Size-Overall8%

“Small”

Advertised Vs Actual Product4%

“Not as represented”

Quality-Overall2%

“Wasnt sure what quality to expect”

Top return reasons

Size-Overall36%

Color33%

Value For Money7%

Quality-Overall7%

Advertised Vs Actual Product5%

Material Quality3%

Design-Overall2%

Product Condition1%

Stitch/Finish/Polish1%

Brightness/Shine/Glow1%

Common hydrangea napkins questions

Is hydrangea napkins profitable to sell on Amazon United States?: The niche generates $134K/yr across 115 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the hydrangea napkins niche?: 23 brands and 39 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in hydrangea napkins?: Top complaints mined from reviews: Color, Thickness, Material Quality. The return rate is 1.3%.
When does demand for hydrangea napkins peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the hydrangea napkins niche?: Listings span $5.48–$35.53; the average listing price is $10.18 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.