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Hy Tape

Fail

Shoppers spend an estimated $32K a year here, so Hy Tape is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$32K/yr42K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
75%top-5 click share · 10 brands · 97 sellers

Flapen Score

Hy Tape against its category

The dotted line is the Health & Household average. Past it, Hy Tape is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hy Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Hy Tape 42K times last year and spent an estimated $32K. The top 5 brands take 92% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
5.5%
Market size, estimated
$32Ka year
Top search term
hy tape20K searches a year

02 · Price

A sale here is worth $13.61.

Listings sell for $13.61 on average, from $4.55 to $28.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.61 that is $1K to $3K a year per listing.

Average price
$13.61under the $15 to $100 sweet spot
Price range
$4.55–$28.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #496 within Bandages & Bandaging Supplies. It carries 2,858 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
84%
Out of stock, average day
32.2%
Average rank
#496in Bandages & Bandaging Supplies
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,858per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hy Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

97

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Brand 136%
  • Brand 232%
  • Brand 315%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Hy Tape search demand

Weekly searches over the year. Pick a range.

1K600May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Hy Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hy tape20K/yr
  • hy-tape11K/yr
  • hytape6K/yr
  • hy tape 2 inch medical waterproof surgical tape pink3K/yr
  • hy tape waterproof2K/yr

Reviews and returns

What reviews say buyers love and hate about Hy Tape

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Adhesion/Stickiness”
26%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Didn't stick”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hy Tape questions

Answered from the same tracked data.