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42

Hy Tape

Skip it

A small market ($32K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 36Conversion 63Competition 21Returns 99Price range 56Avg price 63Brand share 21Review moat 36Quality gap 67

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.61

avg listing price — sweet spot $15–$100

Price range

Good$4.55–$28.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Review moat

Okay2,858.37

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$32K

$32K/yr · 42K searches

Is hy tape profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hy tape is a $32K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

hy tape market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$41K–$54K
units × avg price
Conversion rate
5.5%
Avg BSR
#496
Page quality
0%
Prime
84%
Sponsored
53%
Out of stock
32.2%
Avg brand age
47 months
Avg seller age
156 days

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

97

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Medline36%
  • Hy-Tape32%
  • Nexcare15%
  • HYTDA6%
  • Smith & Nephew2%
  • Dimora2%
  • Open — no brand owns it (4 brands, 6%)

hy tape demand & seasonality

Weekly Amazon search volume, last 11 weeks — +8.5% search growth over the last 90 days.
1K600May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top hy tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • hy tape20K/yr
  • hy-tape11K/yr
  • hytape6K/yr
  • hy tape 2 inch medical waterproof surgical tape pink3K/yr
  • hy tape waterproof2K/yr
All search terms

Top hy tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$10K40%$13K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about hy tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness21%

“good adhesive”

Quality-Overall10%

“Reliable product”

Value For Money9%

“Great Value”

Ease Of Use7%

“Ease of use”

Advertised Vs Actual Product5%

“As advertised”

Skin Health4%

“works well on the skin”

Efficiency4%

“Works perfectly”

Water Resistance4%

“It is waterproof”

Sensitivity-Overall3%

“Great for sensitive skin”

Allergies3%

“Non irritating”

What buyers complain about

Adhesion/Stickiness26%

“Didn't stick”

Allergies8%

“Allergic Reaction”

Value For Money5%

“Waste of money”

Functionality-Overall5%

“Did not work as it claims”

Advertised Vs Actual Product4%

“description is incorrect”

Pain Relief-Overall3%

“somewhat painful to remove”

Thickness3%

“Really thick compared to pimple patches”

Ease Of Use3%

“Extremely difficult to remove”

Water Resistance3%

“wasnt waterproof at all”

Skin Health3%

“This item made my skin break out”

Top return reasons

Adhesion/Stickiness41%
Advertised Vs Actual Product14%
Size-Overall9%
Functionality-Overall7%
Defective Material/Parts4%
Value For Money3%
Ease Of Use2%
Thin2%
Skin Health2%
Material Quality2%

Common hy tape questions

Is hy tape profitable to sell on Amazon United States?
The niche generates $32K/yr across 19 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (42/100).
How competitive is the hy tape niche?
10 brands and 97 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in hy tape?
Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Value For Money. The return rate is 0.2%.
What does it cost to enter the hy tape niche?
Listings span $4.55–$28.16; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 2,858 reviews — the moat a new listing must climb.