Is hurricane gel profitable to sell on Amazon United States?

The niche generates $137K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (46/100).

How competitive is the hurricane gel niche?

7 brands and 28 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in hurricane gel?

Top complaints mined from reviews: Durability, Flavor, Tooth Sensitivity. The return rate is 0.4%.

When does demand for hurricane gel peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the hurricane gel niche?

Listings span $9.78–$73.74; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.

Hurricane Gel

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$23.19

avg listing price — sweet spot $15–$100

Price range

Great$9.78–$73.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great469.83

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$137K

$137K/yr · 46K searches

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Is hurricane gel profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hurricane gel is a $137K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

hurricane gel market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $139K–$186K; units × avg price
Conversion rate: 12.9%
Avg BSR: #151
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 99 months
Avg seller age: 172 days

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

BEUTLICH65%
Bobfriend21%
BIRDSTYLER3%
The Essentials3%
HurriCaine3%
Hurricaine3%
Open — no brand owns it (1 brand, 2%)

hurricane gel demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top hurricane gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hurricaine anesthetic gel9K/yr -1.2%15.3% conv.
hurricane gel7K/yr +26.2%16.0% conv.
hurricane tooth gel4K/yr +42.6%13.9% conv.
hurricane gel for teeth7K/yr -15.7%13.8% conv.
hurricaine5K/yr +24.7%9.5% conv.
hurricane spray4K/yr +18.1%9.8% conv.
hurricane toothache relief8K/yr -44.0%10.9% conv.
hurricaine anesthetic spray2K/yr +3.5%11.9% conv.

All search terms

Top hurricane gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HurriCaine Topical Anesthetic Gel 1oz Fast-Acting 20% Benzocaine for Temporary Relief of Minor Mouth Irritation Caused by Canker Sores Dental Procedures & More - OTC Dye-Free Formula - Watermelon

BEUTLICH$12.494.7★568 rev

HurriCaine Topical Anesthetic Gel Watermelon - 1 oz.

Bobfriend$14.294.7★1,700 rev

HurriCaine Topical Anesthetic Liquid Oral Anesthetic with Fast-Acting 20% Benzocaine Precision Liquid Formula for Targeted Use Ideal for Canker Sores & Minor Mouth Injuries Wild Cherry Flavor

BEUTLICH$13.164.6★339 rev

HurriCaine 20% Benzocaine Oral Pain Relief Spray Fast-Acting Topical Anesthetic for Quick Comfort Adults and Kids 2+ Wild Cherry 2 oz

BEUTLICH$40.574.7★351 rev

HurriCaine Topical Anesthetic Gel 1oz Fast-Acting 20% Benzocaine for Temporary Relief of Minor Mouth Irritation Caused by Canker Sores Dental Procedures & More - OTC Dye-Free Formula - Wild Cherry

BEUTLICH$12.844.7★682 rev

Newest

by launch date

HurriCaine Topical Anesthetic Gel 1oz Fast-Acting 20% Benzocaine for Temporary Relief of Minor Mouth Irritation Caused by Canker Sores Dental Procedures & More - OTC Dye-Free Formula - Strawberry

BEUTLICH$14.4732 rev

6mo ago

The Essentials Dynamic Dental Candi Caine Topical Anesthetic Gel 1 oz Strawberry Flavor

The Essentials$9.78284 rev

3y ago

HurriCaine Topical Anesthetic Gel 1oz Fast-Acting 20% Benzocaine for Temporary Relief of Minor Mouth Irritation Caused by Canker Sores Dental Procedures & More - OTC Dye-Free Formula - Watermelon

BEUTLICH$12.49568 rev

9y ago

Beutlich LP Pharmaceuticals Hurricaine Topical Anesthetic Gel Wild Cherry 1 Ounce- Pack of 2

Hurricaine$24.25678 rev

10y ago

Yeegfeyuu Beutlich LP Pharmaceuticals Hurricaine Topical Anesthetic Gel Pina Colada 1 Ounce- Pack of 2

Beutlich$23.93247 rev

10y ago

What reviews say buyers love and hate about hurricane gel

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene17%

“This item is an effective rectification for toothaches or other oral discomfort”

Quality-Overall13%

“Decent stuff”

Tooth Sensitivity11%

“Works well on toothaches”

Efficiency7%

“This numbing gel works really well”

Flavor6%

“it's so much better than all of those cool mint flavor things”

Taste-Overall5%

“tastes like strawberries”

Ease Of Application5%

“Fast-Acting Relief With Easy Application”

Advertised Vs Actual Product4%

“Works better than I expected”

Ease Of Use3%

“Easy to use”

Value For Money3%

“and I found the price to be affordable”

What buyers complain about

Durability8%

“didnt seem to last very long”

Flavor7%

“Flavor is not the best”

Tooth Sensitivity7%

“It's not for terrible, throbbing toothaches,”

Skin Health5%

“It did not numb the skin at all”

Grip5%

“The lid does not Grip tight”

Size-Overall3%

“My only complaint is that the bottles are really small”

Oral Hygiene3%

“My cheek was swelled from dental work”

Leak-Proof3%

“the bottle was leaking”

Taste-Overall3%

“I lost the ability to taste or feel”

Side Effects2%

“taking a screaming canker sore or an irritated spot from intolerable to ignorable almost immediately”

Top return reasons

Functionality-Overall38%

Dilute/Watery15%

Advertised Vs Actual Product14%

Quality-Overall6%

Value For Money6%

Smell6%

Defective Material/Parts5%