Humidor Gel
FailShoppers spend an estimated $52K a year here, so Humidor Gel is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $52K/yr19K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 23 sellers
Flapen Score
Humidor Gel against its category
The dotted line is the Health & Household average. Past it, Humidor Gel is stronger. Inside it, weaker.
Market
The Humidor Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Humidor Gel 19K times last year and spent an estimated $52K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 17.8% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 17.8%
- Market size, estimated
- $52Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- humidor gel16K searches a year
02 · Price
A sale here is worth $15.22.
Listings sell for $15.22 on average, from $9.48 to $34.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.22 that is $2K to $4K a year per listing.
- Average price
- $15.22inside the $15 to $100 sweet spot
- Price range
- $9.48–$34.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
12% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Tobacco-Related Products. It carries 2,837 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Tobacco-Related Products
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,837per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Humidor Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
23
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- Brand 156%
- Brand 213%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (2 brands, 5%)
Demand
Humidor Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Reviews and returns
What reviews say buyers love and hate about Humidor Gel
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Humidor Gel questions
Answered from the same tracked data.