Huma
MaybeShoppers spend an estimated $7.6M a year here. But the top 5 brands take 99% of clicks, so Huma is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $7.6M/yr5.2M searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 57%top-5 click share · 6 brands · 299 sellers
Flapen Score
Huma against its category
The dotted line is the Health & Household average. Past it, Huma is stronger. Inside it, weaker.
Market
The Huma market on Amazon at a glance
Shoppers on Amazon United States searched for Huma 5.2M times last year and spent an estimated $7.6M. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.6M a year.
- Searches, last 12 months
- 5.2M
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $7.6Ma year
- Peak month
- June1.6× the quietest month
- Top search term
- running gels598K searches a year
02 · Price
A sale here is worth $30.36.
Listings sell for $30.36 on average, from $14.45 to $58.99. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $30.36 that is $243K to $304K a year per listing.
- Average price
- $30.36inside the $15 to $100 sweet spot
- Price range
- $14.45–$58.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $243K–$304K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Endurance & Energy. It carries 1,812 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Endurance & Energy
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,812per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Huma products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GU Energy Original Energy Gels Caffeine-Free Mixed - 24 Count
- Price
- $32.70
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 5y ago

Honey Stinger Organic Fruit Smoothie Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce
- Price
- $17.32
- Rating
- 4.6/5
- Reviews
- 2,392
- Age
- 6y ago

GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 8-Count Tri-Berry
- Price
- $15.84
- Rating
- 4.6/5
- Reviews
- 3,314
- Age
- 22y ago

Huma Chia Energy Gel Variety 12 Gels
- Price
- $29.91
- Rating
- 4.6/5
- Reviews
- 3,013
- Age
- 11y ago

GU Energy Original Energy Gels Assorted Flavors Pouch 24 Count
- Price
- $46.88
- Rating
- 4.7/5
- Reviews
- 7,438
- Age
- 22y ago
Trending
estimated 90-day click momentum
HNY+ Organic Honey Energy Gel with Electrolytes Caffeine Free 12ct
- Price
- $35.31
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago

BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 15 Single-Serving Variety Pack
- Price
- $38.51
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 9mo ago

GU Energy Original Sports Nutrition Energy Gel Vegan and Dairy-Free On-the-Go Energy for Any Workout Strawberry Banana 8-Count
- Price
- $15.81
- Rating
- 4.6/5
- Reviews
- 2,564
- Age
- 16y ago

Honey Stinger Organic Strawberry Kiwi Energy Gel Caffeinated & Gluten Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce
- Price
- $17.43
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 1y ago

GU Energy Original Sports Nutrition Energy Gel Chocolate Outrage 24 Count Box
- Price
- $36.50
- Rating
- 4.8/5
- Reviews
- 2,771
- Age
- 22y ago
Newest
by launch date
BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 15 Single-Serving Variety Pack
- Price
- $38.51
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 9mo ago

HNY+ Organic Honey Energy Gel with Electrolytes Caffeine Free 12ct
- Price
- $35.31
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 1y ago

Honey Stinger Gold Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce
- Price
- $16.31
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 1y ago

Honey Stinger Organic Strawberry Kiwi Energy Gel Caffeinated & Gluten Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce
- Price
- $17.43
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 1y ago

Precision Fuel PF30 Energy Gels - Mild Neutral Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Pack of 15)
- Price
- $45.84
- Rating
- 4.7/5
- Reviews
- 431
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
299
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
0%
- GU Energy54%
- Honey Stinger25%
- HÜMA CHIA ENERGY GEL10%
- BARE PERFORMANCE NUTRITION8%
- Precision Hydration2%
- HNY+1%
Demand
Huma search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.6×
Search terms
Top Huma search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- running gels598K/yr
- energy gel351K/yr
- gu energy gel298K/yr
- huma259K/yr
- running gel142K/yr
- gu gel139K/yr
- honey stinger gel126K/yr
- energy gels113K/yr
- gels for runners90K/yr
- gu gels98K/yr
Reviews and returns
What reviews say buyers love and hate about Huma
We read the reviews and the return reasons for every product selling here.
“Disgusting taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Huma questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









