Is huma profitable to sell on Amazon United States?

The niche generates $6.3M/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the huma niche?

8 brands and 333 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in huma?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for huma peak?

Demand peaks in Jun; the busiest month runs 1.6× the quietest.

What does it cost to enter the huma niche?

Listings span $14.46–$59.24; the average listing price is $30.34 (sweet spot $15–$100). The average incumbent carries 1,527 reviews — the moat a new listing must climb.

Huma

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$6.3M

$6.3M/yr · 5.3M searches

Avg price

Incredible$30.34

avg listing price — sweet spot $15–$100

Price range

Great$14.46–$59.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,527.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Is huma profitable on Amazon?

According to Flapen's Amazon United States niche tracking, huma is a $6.3M/yr Amazon United States market (5.3M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun. Verdict: Worth a look — 56/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

huma market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 200K–250K; avg 8,000–10,000/product
Revenue / yr: $6.1M–$7.6M; units × avg price
Conversion rate: 3.9%
Avg BSR: #61
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 144 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

333

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

GU Energy51%
Honey Stinger26%
HÜMA CHIA ENERGY GEL12%
BARE PERFORMANCE NUTRITION4%
HNY+3%
Precision Hydration2%
Open — no brand owns it (2 brands, 2%)

huma demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.6×

Open Trend

Top huma search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

running gels595K/yr -0.6%5.9% conv.
energy gel362K/yr +15.8%4.8% conv.
gu energy gel311K/yr +21.6%7.7% conv.
huma266K/yr -16.2%1.4% conv.
running gel150K/yr +13.7%5.4% conv.
gu gel144K/yr -2.7%6.8% conv.
honey stinger gel125K/yr +1.1%11.7% conv.
energy gels122K/yr +6.6%4.5% conv.
gels for runners89K/yr +23.9%6.3% conv.
gu gels102K/yr -5.3%6.8% conv.

All search terms

Top huma products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Honey Stinger Organic Fruit Smoothie Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce

Honey Stinger$17.274.6★2,336 rev

GU Energy Original Energy Gels Caffeine-Free Mixed - 24 Count

GU Energy$33.854.6★1,237 rev

GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 8-Count Tri-Berry

GU Energy$15.844.6★3,272 rev

Huma Chia Energy Gel Variety 12 Gels

HÜMA CHIA ENERGY GEL$29.914.6★3,002 rev

GU Energy Original Energy Gels Assorted Flavors - 24 Count

GU Energy$46.744.7★7,440 rev

Newest

by launch date

BARE PERFORMANCE NUTRITION BPN Go Gel Endurance 24g of Carbohydrates & 100 Calories per Pack Vegan + Gluten Free Running Gel 15 Single-Serving Variety Pack

BARE PERFORMANCE NUTRITION$38.3276 rev

9mo ago

Huma Ultra Energy Gel Apple Pie 8 Gels

HÜMA CHIA ENERGY GEL$29.9368 rev

11mo ago

HNY+ Organic Honey Energy Gel with Electrolytes Magnesium Sea Salt & Potassium Workout Gels for Gym Running Cycling & Hiking Sports Nutrition Gluten Free Caffeine Free 12 Pack

HNY+$35.2298 rev

1y ago

HNY+ Buzz Organic Honey Energy Gel with Electrolytes Magnesium Sea Salt Potassium & Green Tea Caffeine Workout Gels for Gym Running & Hiking Gluten Free 50mg Caffeine 12 Pack

HNY+$35.42149 rev

1y ago

MAURTEN Gel 100 Energy Gel - 12-Pack of 40g - 25g Carbohydrates per Serving - Stomach-Friendly Patented hydrogel Technology for Cycling and Running - Natural & Free of Color or preservatives

Maurten$45.44949 rev

1y ago

What reviews say buyers love and hate about huma

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Absolutely delicious”

Flavor14%

“Best flavor”

Energy Level12%

“Good energy”

Quality-Overall8%

“No complaints”

Ease Of Use4%

“Easy to use”

Acid Regulator/Stomach Ache Relief3%

“Does well on my stomach too”

Nutritional Content2%

“The health impact was very noticeable for me”

Texture/Consistency-Overall2%

“have a great texture”

Ease Of Chewing/Swallowing2%

“Sweet and easy to swallow”

Efficiency2%

“it gets the job done”

What buyers complain about

Taste-Overall15%

“Disgusting taste”

Value For Money10%

“Not worth it”

Flavor5%

“Did not like the flavor”

Thickness4%

“Not what I was expecting a little to thick”

Texture/Consistency-Overall3%

“Bad texture”

Sweetness3%

“A little too sweet”

Leak-Proof3%

“Package leakage”

Salt Content2%

“Very salty”

Moist/Dry2%

“Kinda dry”

Size-Overall2%

“Too big a package for little substance”

Top return reasons

Value For Money18%

Taste-Overall18%

Stale/Rotten/Spoiled9%

Powdered/Crumbled9%

Flavor9%

Quality-Overall5%

Regulates Digestion5%

Advertised Vs Actual Product5%

Ingredients-Overall5%

Product Condition5%

Common huma questions

Is huma profitable to sell on Amazon United States?: The niche generates $6.3M/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the huma niche?: 8 brands and 333 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in huma?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for huma peak?: Demand peaks in Jun; the busiest month runs 1.6× the quietest.
What does it cost to enter the huma niche?: Listings span $14.46–$59.24; the average listing price is $30.34 (sweet spot $15–$100). The average incumbent carries 1,527 reviews — the moat a new listing must climb.

Huma

Is huma profitable on Amazon?

huma market size & sales

Competition: brands, sellers & click share

huma demand & seasonality

Top huma search terms shoppers use

Top huma products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about huma

What buyers love

What buyers complain about

Top return reasons

Common huma questions

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