Skip to content

Huma

Maybe

Shoppers spend an estimated $7.6M a year here. But the top 5 brands take 99% of clicks, so Huma is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$7.6M/yr5.2M searches / yr
90-day growth
-4.9%search demand this quarter
Competition
57%top-5 click share · 6 brands · 299 sellers

Flapen Score

Huma against its category

The dotted line is the Health & Household average. Past it, Huma is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Huma market on Amazon at a glance

Shoppers on Amazon United States searched for Huma 5.2M times last year and spent an estimated $7.6M. The top 5 brands take 99% of clicks. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.6M a year.

Searches, last 12 months
5.2M
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
4.8%
Market size, estimated
$7.6Ma year
Peak month
June1.6× the quietest month
Top search term
running gels598K searches a year

02 · Price

A sale here is worth $30.36.

Listings sell for $30.36 on average, from $14.45 to $58.99. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $30.36 that is $243K to $304K a year per listing.

Average price
$30.36inside the $15 to $100 sweet spot
Price range
$14.45–$58.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
$243K–$304K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Endurance & Energy. It carries 1,812 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Endurance & Energy
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,812per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Huma products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

299

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

0%

  • Brand 154%
  • Brand 225%
  • Brand 310%
  • Brand 48%
  • Brand 52%
  • Brand 61%

Demand

Huma search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Huma search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running gels598K/yr
  • energy gel351K/yr
  • gu energy gel298K/yr
  • huma259K/yr
  • running gel142K/yr
  • gu gel139K/yr
  • honey stinger gel126K/yr
  • energy gels113K/yr
  • gels for runners90K/yr
  • gu gels98K/yr

Reviews and returns

What reviews say buyers love and hate about Huma

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disgusting taste”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Huma questions

Answered from the same tracked data.