Hum Toothbrush Replacement Heads
FailPrices span $6.93–$10.10, mostly outside the sweet spot, so Hum Toothbrush Replacement Heads is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $62K/yr63K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 71%top-5 click share · 7 brands · 13 sellers
Flapen Score
Hum Toothbrush Replacement Heads against its category
The dotted line is the Health & Household average. Past it, Hum Toothbrush Replacement Heads is stronger. Inside it, weaker.
Market
The Hum Toothbrush Replacement Heads market on Amazon at a glance
Shoppers on Amazon United States searched for Hum Toothbrush Replacement Heads 63K times last year and spent an estimated $62K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 11.4%
- Market size, estimated
- $62Ka year
- Peak month
- October3.6× the quietest month
- Top search term
- hum toothbrush replacement heads27K searches a year
02 · Price
A sale here is worth $8.67.
Listings sell for $8.67 on average, from $6.93 to $10.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.67 that is $2K to $4K a year per listing.
- Average price
- $8.67under the $15 to $100 sweet spot
- Price range
- $6.93–$10.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #279 within Toothbrushes & Accessories. It carries 649 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #279in Toothbrushes & Accessories
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 649per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Hum Toothbrush Replacement Heads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
13
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
2%
- Brand 148%
- Brand 219%
- Brand 317%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Hum Toothbrush Replacement Heads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.6×
Search terms
Top Hum Toothbrush Replacement Heads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hum toothbrush replacement heads27K/yr
- colgate hum replacement head18K/yr
- hum toothbrush heads7K/yr
- hum replacement heads5K/yr
- hum kids toothbrush replacement heads2K/yr
- colgate hum replacement heads3K/yr
Reviews and returns
What reviews say buyers love and hate about Hum Toothbrush Replacement Heads
We read the reviews and the return reasons for every product selling here.
“Much smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hum Toothbrush Replacement Heads questions
Answered from the same tracked data.