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41

Hum Toothbrush Replacement Heads

Skip it

Prices mostly outside the sweet spot ($6.93–$10.10) — this niche doesn't clear our bar today.

Market size 15Growth 16Conversion 93Competition 25Returns 95Price range 0Avg price 24Brand share 14Review moat 71Quality gap 75

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good649

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad$8.67

avg listing price — sweet spot $15–$100

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Market size

Bad$62K

$62K/yr · 63K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad$6.93–$10.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is hum toothbrush replacement heads profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hum toothbrush replacement heads is a $62K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hum toothbrush replacement heads market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$52K–$69K
units × avg price
Conversion rate
11.4%
Avg BSR
#279
Page quality
0%
Prime
100%
Sponsored
69%
Out of stock
9.4%
Avg brand age
42 months
Avg seller age
128 days

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • CILGEWH48%
  • DenSecc19%
  • feihead17%
  • Othanary6%
  • Colgate4%
  • Whuppsi3%
  • Open — no brand owns it (1 brand, 2%)

hum toothbrush replacement heads demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.6×

Top hum toothbrush replacement heads search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • hum toothbrush replacement heads27K/yr
  • colgate hum replacement head18K/yr
  • hum toothbrush heads7K/yr
  • hum replacement heads5K/yr
  • hum kids toothbrush replacement heads2K/yr
  • colgate hum replacement heads3K/yr
All search terms

Top hum toothbrush replacement heads products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$19K40%$25K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about hum toothbrush replacement heads

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Good fit”

Quality-Overall13%

“Great quality and value”

Advertised Vs Actual Product12%

“Works as advertised”

Efficiency11%

“Works well”

Value For Money8%

“Great value great in every aspect”

Durability6%

“Durable and soft”

Cleansing4%

“Makes your mouth feel extra clean”

Compatibility-Overall4%

“Works great with my Colgate toothbrush”

Design-Overall4%

“Preformed Well”

Battery Life4%

“One of the best battery powered toothbrushes that I found”

What buyers complain about

Size-Overall55%

“Much smaller than expected”

Value For Money13%

“the cost seems to be high”

Advertised Vs Actual Product11%

“Need to update the listing”

Safety Standards6%

“Safety issue”

Compatibility-Overall6%

“Not for Colgate keep brush”

Smell3%

“had a bad chemical smell”

Ease Of Cleaning2%

“Very Soft Bristles - Didnt Clean/Brush Well”

Top return reasons

Size-Overall71%
Compatibility-Overall8%
Advertised Vs Actual Product7%
Functionality-Overall4%
Color4%
Quality-Overall2%
Defective Material/Parts1%
Soft Feel1%
Shape/Style1%
Hard Feel0%

Common hum toothbrush replacement heads questions

Is hum toothbrush replacement heads profitable to sell on Amazon United States?
The niche generates $62K/yr across 13 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Skip it (41/100).
How competitive is the hum toothbrush replacement heads niche?
7 brands and 13 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in hum toothbrush replacement heads?
Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.0%.
When does demand for hum toothbrush replacement heads peak?
Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.6× the quietest.
What does it cost to enter the hum toothbrush replacement heads niche?
Listings span $6.93–$10.10; the average listing price is $8.67 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.