Hum Toothbrush

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $874K a year.

Searches, last 12 months

407K

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

7.7%

Market size, estimated

$874Ka year

Peak month

December2.8× the quietest month

Top search term

kids sonicare toothbrush95K searches a year

Listings sell for $27.71 on average, from $9.58 to $50.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $27.71 that is $111K to $139K a year per listing.

Average price

$27.71inside the $15 to $100 sweet spot

Price range

$9.58–$50.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

$111K–$139K

Returns

1.6%of orders · Amazon United States median 2.1%

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #35 within Baby & Child Dental Care. It carries 9,514 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

11%

Prime listings

100%

Out of stock, average day

14.6%

Average rank

#35in Baby & Child Dental Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

9,514per listing

Listings tracked

9

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months