Is hum toothbrush profitable to sell on Amazon United States?

The niche generates $874K/yr across 9 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (46/100).

How competitive is the hum toothbrush niche?

2 brands and 17 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hum toothbrush?

Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 1.6%.

When does demand for hum toothbrush peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the hum toothbrush niche?

Listings span $9.58–$50.00; the average listing price is $27.71 (sweet spot $15–$100). The average incumbent carries 9,514 reviews — the moat a new listing must climb.

Hum Toothbrush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$27.71

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$9.58–$50.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Market size

Great$874K

$874K/yr · 407K searches

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,513.56

avg incumbent reviews — the moat a new listing must climb

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is hum toothbrush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hum toothbrush is a $874K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hum toothbrush market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 4,000–5,000/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 7.7%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 11%
Out of stock: 14.6%
Avg brand age: 43 months
Avg seller age: 145 days

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Philips Sonicare96%
7AM2M4%

hum toothbrush demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top hum toothbrush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kids sonicare toothbrush95K/yr +6.3%7.8% conv.
sonicare kids toothbrush57K/yr +7.0%8.6% conv.
sonicare kids48K/yr +6.4%8.3% conv.
philips sonicare toothbrush kids30K/yr -7.5%6.7% conv.
sonicare toothbrush kids26K/yr -4.7%5.9% conv.
philips sonicare for kids18K/yr +16.6%5.4% conv.
philips sonicare kids22K/yr +6.7%5.2% conv.
kids sonicare17K/yr +16.3%6.8% conv.
philips sonicare kids toothbrush13K/yr +5.3%8.2% conv.
sonicare for kids11K/yr +19.9%6.2% conv.

All search terms

Top hum toothbrush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush Interactive for Better Brushing Turquoise HX6321/02

Philips Sonicare$32.524.7★15,804 rev

Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601

Philips Sonicare$26.754.4★1,337 rev

Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush Interactive for Better Brushing Pink HX6351/41

Philips Sonicare$32.524.7★8,059 rev

7AM2M Sonic Electric Toothbrush with 6 Brush Heads for Adults&Kids One Charge for 120 Days Wireless Fast Charge 5 Modes 40000VPM Powered Toothbrush 2 Minutes Built in Smart Timer -Pink

7AM2M$21.914.3★16,626 rev

Philips Sonicare for Kids 7+ Genuine Replacement Toothbrush Heads 2 Brush Heads Turquoise and White Standard HX6042/94

Philips Sonicare$18.594.8★5,592 rev

Newest

by launch date

7AM2M Sonic Electric Toothbrush with 6 Brush Heads for Adults&Kids One Charge for 120 Days Wireless Fast Charge 5 Modes 40000VPM Powered Toothbrush 2 Minutes Built in Smart Timer -Pink

7AM2M$21.9116,626 rev

1y ago

Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601

Philips Sonicare$26.751,337 rev

3y ago

Philips One for Kids by Sonicare Replacement Brush Heads Purple for Kids Age 3+ 2 Pack Model BH1022/30

Philips Sonicare$9.5817,061 rev

3y ago

Philips Sonicare 4100 Series Electric Toothbrush - Sonic Toothbrush with Advanced Sonic Technology Pressure Sensor Two Intensity Settings Smartimer & Quadpacer Deep Pink Model HX3681/26

Philips Sonicare$39.0114,214 rev

4y ago

Philips Sonicare for Kids 3+ Bluetooth Connected Rechargeable Electric Power Toothbrush Interactive for Better Brushing Pink HX6351/41

Philips Sonicare$32.528,059 rev

6y ago

What reviews say buyers love and hate about hum toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Excellent performance,”

Value For Money9%

“Good Buy”

Ease Of Use9%

“Easy to use”

Charging8%

“Holds a charge”

Battery Life6%

“Battery life is excellent”

Efficiency5%

“it works well”

Brush Quality4%

“The brush heads themselves are cute”

Ease Of Cleaning4%

“Great clean”

Color3%

“Love the color”

Tooth Sensitivity3%

“as someone with sensitive teeth this is so worth it”

What buyers complain about

Durability27%

“Broke within a month”

Charging20%

“Stopped charging”

Size-Overall9%

“Too big”

Quality-Overall6%

“Quality control seems to have declined”

Strength4%

“Cheap and flimsy”

Value For Money4%

“Sad because it was so expensive”

Battery Life3%

“battery died at 1.5 years”

Functionality-Overall3%

“Does not work”

Ease Of Cleaning2%

“Needing a more intense clean”

Adhesion/Stickiness2%

“Difficult to get the stickers to stay on”

Top return reasons

Size-Overall29%

Functionality-Overall13%

Charging12%

Value For Money8%

Advertised Vs Actual Product7%

Product Condition5%

Compatibility-Overall4%

Defective Material/Parts4%

Color4%

Strength3%

Common hum toothbrush questions

Is hum toothbrush profitable to sell on Amazon United States?: The niche generates $874K/yr across 9 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (46/100).
How competitive is the hum toothbrush niche?: 2 brands and 17 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hum toothbrush?: Top complaints mined from reviews: Durability, Charging, Size-Overall. The return rate is 1.6%.
When does demand for hum toothbrush peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the hum toothbrush niche?: Listings span $9.58–$50.00; the average listing price is $27.71 (sweet spot $15–$100). The average incumbent carries 9,514 reviews — the moat a new listing must climb.