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House

Fail

Products sell for $3304.34 on average, outside the sweet spot, so House is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$20.8M/yr15.8M searches / yr
90-day growth
-20.5%search demand this quarter
Competition
59%top-5 click share · 16 brands · 20 sellers

Flapen Score

House against its category

The dotted line is the Health & Household average. Past it, House is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The House market on Amazon at a glance

Shoppers on Amazon United States searched for House 15.8M times last year and spent an estimated $20.8M. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 15.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.8M a year.

Searches, last 12 months
15.8M
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
0.0%
Market size, estimated
$20.8Ma year
Peak month
August2.8× the quietest month
Top search term
house4.7M searches a year

02 · Price

A sale here is worth $3304.34.

Listings sell for $3304.34 on average, from $9.18 to $14582.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $3304.34 that is $826K to $1.7M a year per listing.

Average price
$3304.34above the $15 to $100 sweet spot
Price range
$9.18–$14582.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$826K–$1.7M
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,270 within Mopping. It carries 794 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
54%
Out of stock, average day
9.8%
Average rank
#1,270in Mopping
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
794per listing
Listings tracked
24

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top House products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$1.0M$2.1M$3.1M$4.2M1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 rising

Sellers

20

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 96%

Open market

25%

  • Vowanop19%
  • DsonEIIxoren15%
  • Backyard Discovery13%
  • Handy Home Products12%
  • PURPLE LEAF9%
  • Ekouaer8%

Demand

House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top House search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • house4.7M/yr
  • tiny home2.9M/yr
  • tiny house2.1M/yr
  • prefab homes1.0M/yr
  • houses to live in584K/yr
  • prefab tiny homes573K/yr
  • casa376K/yr
  • prefab house454K/yr
  • casas prefabricadas para vivir574K/yr
  • houses429K/yr

Reviews and returns

What reviews say buyers love and hate about House

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
35%of negative reviews mention “Size-Overall”
3.7%of orders come back
“They are pretty wide”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common House questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data