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Housbay White Noise Machine

Fail

The top 5 brands take 100% of clicks, so Housbay White Noise Machine is a Fail.

Flapen Score
29
29 / 100
Ranks 14,489 of 14,768 Health & Household niches · −20 vs the category median of 49
Market size
$30K/yr18K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
91%top-5 click share · 1 brands · 4 sellers

Flapen Score

Housbay White Noise Machine against its category

The dotted line is the Health & Household average. Past it, Housbay White Noise Machine is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Housbay White Noise Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Housbay White Noise Machine 18K times last year and spent an estimated $30K. One brand takes every click. Demand peaks in Jan–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
5.3%
Market size, estimated
$30Ka year
Peak month
December2.3× the quietest month
Top search term
housbay white noise machine11K searches a year

02 · Price

A sale here is worth $32.31.

Listings sell for $32.31 on average, from $9.28 to $52.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $32.31 that is $3K to $8K a year per listing.

Average price
$32.31inside the $15 to $100 sweet spot
Price range
$9.28–$52.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #116 within Sleep & Snoring. It carries 8,281 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#116in Sleep & Snoring
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
8,281per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Housbay White Noise Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Housbay White Noise Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Housbay White Noise Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • housbay white noise machine11K/yr
  • housbay4K/yr
  • housbay sound machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Housbay White Noise Machine

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Durability”
3.9%of orders come back
“Broke after a month”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Housbay White Noise Machine questions

Answered from the same tracked data.